Ladurée's macarons and cakes could previously only be purchased at a total of five locations in Japan:
Ginza Store (Ginza Mitsukoshi 2F)
Nihonbashi Store (Mitsukoshi Nihonbashi Main Store)
Shinjuku Store (Lumine 2 1F)
Yokohama Store (Sogo Yokohama B2F)
Haneda Store (First Passenger Terminal Building 2F)
Among these five locations, only the Salon de Thé in Ginza and the Shinjuku boutique offered eat-in options, but
the newly opened Aoyama store includes a café space ♡ You can enjoy cute and delicious sweets on the spot *
The world of Ladurée in hues of green and pink-purple is really lovely and very much Ladurée ♡
The store is spacious with plenty of seating, so it might be less prone to long lines....?
Additionally, this store is Japan's first standalone store for Ladurée.
The previous five locations were all tenant stores located within commercial facilities such as Lumine and Mitsukoshi,
but the Ladurée Aoyama store opened on March 22 is an independent store. Moreover, it faces the main street on the first floor, giving it a vibe similar to that of a store on the Champs-Élysées in Paris ♡
Limited Edition Sweets Exclusive to Aoyama ♡
It seems there are also exclusive products that can only be eaten at Ladurée Aoyama *
These include a Yuzu-flavored cake and macaron, which are uniquely Japanese.
This cute cake, reminiscent of yuzu, is called “Evita Dance Yuzu” and is made with yuzu-flavored cream, coconut mousse, and chocolate ♩
The price is 840 yen *
Yuzu-flavored macarons are also available exclusively at the Aoyama store.