Curious About the Price? Investigating the Cost of Hatsuko Endo's Popular Dresses!

Hatsu Ko Endo's Dresses Are Captivating ♡

The brand "Hatsu Ko Endo" is becoming increasingly popular among brides.

Established in 1905 as "Endo Hatsuko Hair Salon," it has a history of over 100 years supporting women's beauty through hair and dressing.

It’s also well-known for handling ceremonies for royal family members, including Empress Michiko.

Dresses in soft nuance colors that exude elegance and nobility while still feeling trendy are very popular.

The classic princess line dresses are charming many brides.

So, what is the rental price range for the dresses of "Hatsu Ko Endo"?

Many brides considering trying on a "Hatsu Ko Endo" dress might be curious about this.

In this article, we have summarized the approximate prices of popular dresses from "Hatsu Ko Endo" based on reports from brides' try-ons!

Of course, prices can vary by venue and dress salon, but please take a look for reference ＊

Hatsu Ko Endo's Popular Dress ① Sophia

Many brides have echoed, “I wanted to try on this dress I often see on Instagram!” referring to Sophia ♡

The delicate organza skirt layers create a dreamy atmosphere.

The melting texture of the fabric is captivating.

According to brides' reports, the rental price is around 360,000 to 370,000 yen.

Pink is the most popular color, but there are plenty of options in blue, red, and blush, making it tough to choose.

☑ White

☑ Blue

☑ Red

☑ Blush

@lva__wd

Hatsu Ko Endo's Popular Dress ② Chloe

Chloe, a blue colored dress with embroidery on the chest, offers a delicate and feminine impression, perfect for those seeking an elegant blue dress.

This dress is also popular among those who saw it on Instagram and went for a fitting.

According to brides' reports, the rental price is around 350,000 yen, similar to Sophia's range.

Chloe is often likened on social media to Elsa from "Frozen!" ♡

@milkwd1104

Hatsu Ko Endo's Popular Dress ③ Maria

While "Hatsu Ko Endo's" colored dresses are gaining attention on social media, their wedding dresses are also popular ♡

The off-shoulder Maria is made of glossy silk fabric, giving it a royal feel.

The rental price is also around 360,000 to 370,000 yen.

Hatsu Ko Endo's Popular Dress ④ Lily

Lily is a cute wedding dress with sleeves. The skirt features a fluffy tulle characteristic of "Hatsu Ko Endo," and the translucent sleeves gently wrap the shoulders.

This design is perfect for those who don’t want much exposure but still shy away from long or half sleeves.

The rental price is around 350,000 yen.

"Hatsu Ko Endo's" Lily dress has plenty of volume in the skirt, making sitting shots super adorable!

Hatsu Ko Endo's Popular Dress ⑤ Zoe

Finally, we introduce Zoe, a sophisticated navy dress. While a princess line dress may be desired, brides looking for something more "stylish" and "adult-like" are choosing this one ♡

The top features delicate beading that sparkles beautifully.

It seems perfect for a night wedding too ◎

The rental price is around 380,000 yen, making it slightly more expensive than the previously mentioned dresses.

I Want to Try on a Dress from "Hatsu Ko Endo"!

We have introduced the rental prices of the popular dress brand "Hatsu Ko Endo" among brides.

Prices can differ among dress shops, so first, check if your wedding venue’s affiliated dress shop carries "Hatsu Ko Endo," and if so, inquire about their pricing ♡

If the affiliated dress shop doesn’t carry it, we recommend using a service called "Dress Concierge" 🪄

Some dress shops offer perks like reduced rental fees or partial coverage of the bringing-in fee, so definitely inquire about it ♡

➡ More details about the "Dress Concierge" service here ♡