Just 170 yen! How about a little gift from the popular "Press Butter Sand" filled with rich butter? ♡

Absolutely Sure to Please.

A small gift to hand out to guests at the reception or after-party. It's a modest present to convey your feelings of gratitude, but the choice of item puts the bride's sense of style to the test.

Instead of the classic cookies or chocolates, I want to choose stylish and unusual sweets that many guests have never tried before♡

This time, I would like to introduce a trendy butter sand that will surely excite the hearts of brides.

It’s ‘PRESS BUTTER SAND,’ which has become so popular it is referred to as the new standard souvenir from Tokyo♡

Long lines since its opening! What is 'PRESS BUTTER SAND'?

‘PRESS BUTTER SAND’ is a new dessert brand that opened in April 2017♡

It’s operated by the same company behind popular shops that have buzzed in the media, such as the freshly baked cheese tart specialty store "BAKE CHEESE TART" and the cream puff specialty shop "CROQUANT CHOU ZAC ZAC."

It is said that people drawn in by the fragrant smell of butter create a line every day at the store.

The wait time sometimes exceeds an hour....! They hand out tickets, so you don't have to stay there the whole time,

but on weekdays, they often sell out around 8 PM, and on holidays, they are sold out by the evening—a super popular treat.

In this article, we will delve into the deliciousness of 'PRESS BUTTER SAND'♡

The Secret Behind the Popularity of 'PRESS BUTTER SAND' ①

PRESS BUTTER SAND is a sweet featuring cookies made with plenty of butter, filled with cream and caramel.

The cookies employ a "sand baking method" that appropriately removes oil, enhancing the texture.

With a lot of fresh butter but not overwhelming, the crispy texture unique to PRESS BUTTER SAND is achieved♡

The Secret Behind the Popularity of 'PRESS BUTTER SAND' ②

Inside the cookie dough, there is a two-layer structure of smooth butter cream made with fresh butter from Hokkaido and velvety butter caramel.

The moment when the sweetness of butter and caramel gently spreads in your mouth is pure bliss♡

The idea was born from the fact that just butter cream alone was monotonous and did not create a taste that you would want to eat repeatedly, resulting in trial and error.

The Secret Behind the Popularity of 'PRESS BUTTER SAND' ③

The allure of PRESS BUTTER SAND is not just its deliciousness. There is also a focus on "ease of eating."

Normally, butter sand consists of cream sandwiched between flat cookies, but PRESS BUTTER SAND features box-shaped cookies.

To prevent the soft cream from spilling out when eaten, the cream is encased within the cookies♡

Moreover, the surface of the cookies is lined with grooves to make them easy to break.

Many people have experienced getting cream all over their hands when they bite into it.

It's a great joy for guests as they can enjoy it right after returning from the wedding without dirtying their clothes♡

Where to Buy 'PRESS BUTTER SAND' and What is the Price?

PRESS BUTTER SAND can be purchased either on Rakuten or at stores.

The stores include several locations: Tokyo Station, Ikebukuro Station, Tokyo Solamachi, and inside JR Omiya Station.

It seems that outside Tokyo Station, there are relatively fewer people in line, so you can often buy them easily♩

➡️WEB Sales Page Here＊＊＊＊

The price is 900 yen (tax included) for 6 pieces and 1,500 yen (tax included) for 10 pieces. At 150 yen each, it’s perfect for small gifts♡

The shelf life is 10 days, so it’s best to buy them just before the event.

I Want to Try 'PRESS BUTTER SAND' ♡

I’ve introduced 'PRESS BUTTER SAND,' which is making waves on social media and in the media.

While it can be challenging to prepare desserts that can only be bought by standing in line at the store, it certainly feels special and enjoyable for those who receive them.

If you want to prepare a unique and delightful small gift for your guests, why not consider it?♡