If You Love Scandinavia♡ Adorable Sweets and Goods from Former Marimekko Designer "SOU・SOU"

Do You Know "SOU・SOU"?

Favorite designs in small items and miscellaneous goods can give a touch of specialness to an ordinary day.

Today, I would like to introduce "SOU・SOU," a textile brand from Kyoto that offers many items that add excitement to daily life.

It is a brand supported by Nordic design lovers, featuring textile designs that pop with the expressions of Japan's four seasons and its culture.♡

What Kind of Brand is "SOU・SOU"?

"SOU・SOU" is characterized by its active use of traditional materials and techniques while creating products that align with modern lifestyles.

They offer a wide range of products, including traditional footwear, kimono, Japanese sweets, and furniture.

The designer of "SOU・SOU" has previously worked as a designer at "Marimekko."

Both brands share a refined yet warm quality.♡

The Concept is Wonderful＊

The brand name comes from the Japanese expression "sou, sou," which is often used in daily conversations as a form of affirmation.

The Japanese unconsciously use "sou, sou" to affirm and acknowledge themselves and others in their thoughts and conversations.

The theme of "SOU・SOU" revolves around creating a new Japanese culture imbued with the spirit of "sou sou," which has been essential to Japanese life since ancient times.

Now, let me introduce some items offered by "SOU・SOU."

All of them feature wonderful designs that suggest a more mindful approach to everyday life.＊

A Must-See for Nordic Design Lovers ♡ Cute Item #1: Confectionery

A confectionery box of dried sweets and candy shaped in the image of Tanabata.

"SOU・SOU" offers joyful Japanese sweets that can be enjoyed visually and seasonally.

They are recommended not only as a treat for yourself but also as a gift to friends or family when visiting.

A Must-See for Nordic Design Lovers ♡ Cute Item #2: Tableware

"SOU・SOU" has cute tableware with original patterns.

The natural and simple design of the plates brings a warm and comforting presence to everyday meals.

The glass plate featuring blue and white floral illustrations is sure to be useful in the upcoming season.♡

It's perfect for serving salads, somen noodles, or desserts.

A Must-See for Nordic Design Lovers ♡ Cute Item #3: Alcohol

"SOU・SOU" also sells alcohol!

The sparkling sake "Utakata" is a collaborative product with Gekkeikan.

Look for the stylish packaging inspired by "Wabi-sabi."

The lineup features three varieties.

☑ "Utakata" with a refreshing finish

☑ "Apple-flavored Utakata" with fruity apple aromas and a sweet, gentle taste

☑ "Yuzu-flavored Utakata" with a fragrant yuzu and a slightly dry, tangy flavor

Enjoy a stylish evening drink of sparkling sake on summer nights!♡

A Must-See for Nordic Design Lovers ♡ Cute Item #4: Towels

"SOU・SOU" collaborates with Imabari towels, a classic wedding gift.

These cute domestically produced towels with Nordic-style patterns are sure to be well-received as gifts.

They offer rich gift sets, including face towel sets and hand towel sets.♡

A Must-See for Nordic Design Lovers ♡ Cute Item #5: Umbrella

It's not common to come across an umbrella that instantly catches your eye.

However, the umbrella made in collaboration with Moonbat and "SOU・SOU" is sure to impress many.

Moonbat is a prominent umbrella manufacturer in Japan, founded as a belt wholesaler in Kyoto.

With "SOU・SOU's" cute textiles and meticulously crafted silhouettes, this made-in-Japan umbrella is sure to brighten up even the dreariest rainy days.♡

A Must-See for Nordic Design Lovers ♡ Cute Item #6: Envelopes

"SOU・SOU" also has stationery! Here is a mini envelope adorned with a colorful floral design.

It's perfect for handing out thank-you notes or transportation fees at a wedding.♡

While some brides may try DIY with their envelopes, these adorable ones are great to give as they are.

A Must-See for Nordic Design Lovers ♡ Cute Item #7: Tenugui

A must-have item for kitchen tasks, the tenugui. "SOU・SOU" offers hand-dyed tenugui made from Ise cotton, a tradition that has continued since the Edo period.

The Ise cotton tenugui softens as it is washed, as the starch rinses out and the fibers return to cotton.

Some people even display them as interior decorations rather than using them as a towel.♡

A Must-See for Nordic Design Lovers ♡ Cute Item #8

The final item is a stackable bucket that could be helpful for organizing your room. It's a square storage bucket born in France and is perfect for storing items casually!

It’s waterproof, making it suitable for holding wet laundry or for taking on camping or picnics.

You can toss items into this bucket to say goodbye to a cluttered room.

Adding Excitement to Daily Life with "SOU・SOU" Goods ♡

I have introduced "SOU・SOU," a Kyoto brand recommended for Nordic design lovers.

Even ordinary items used in daily life can radiate a bit of sparkle when you choose designs that resonate with you.

How about treating yourself by incorporating "SOU・SOU" products into your life as a reward for your hard work each day?

You can purchase items not only at stores in Kyoto and Tokyo but also at their online shop.

➡ Click here for the list of "SOU・SOU" stores

➡ Click here for the "SOU・SOU" online shop