Crayons, Glass Marbles, and Kaleidoscopes...♡ Fall in Love with the Stylish and Cute "Sugar Magic" Series!

Do you know "The Magic of Sugar"?

What do you seek in sweets to give to someone special?

Of course, taste and appearance are important, but if you can feel a unique story behind those sweets, it becomes even more special.

This time, we introduce exciting Japanese sweets that capture people's hearts.

It's the "The Magic of Sugar" series created by Yamato-ya, a long-established wagashi shop located in Nagaoka City, Niigata Prefecture.

What is the concept of "The Magic of Sugar"?

Yamato-ya was established in 1778, boasting over 240 years of tradition.

We wanted to present concrete forms and narratives that resonate with young people, allowing them to learn more about the charm of wagashi. That’s the passion behind the creation of "The Magic of Sugar" series.

The dried sweets are inspired by familiar toys such as kaleidoscopes, crayons, traditional marbles, and building blocks, evoking a sense of nostalgia.

These sweets not only appeal to children but also pique the playful spirit of adults.

In fact, many adult women are purchasing them for themselves.

The "The Magic of Sugar" series was created by the elder sister of Yamato-ya and her sister's husband.

Both sisters are currently struggling with parenting. The ideas may have emerged from their daily experiences of raising children ♡

The product packaging design and photography are also done as a family, adding a heartfelt touch.

All items in the series are long-lasting dried sweets, lasting about two months, making them perfect for gifts or souvenirs.

Here, we will introduce the "The Magic of Sugar" dried sweets in detail ♡

Chic wagashi you want to turn into a gift or souvenir 1: Kaleidoscope Fragment

A dried sweet called "Kaleidoscope Fragment," made from kanten (agar) and sugar, scattered with colorful amber sugar.

It expresses the sparkle seen when looking into a kaleidoscope ♡

The top and bottom lids of the "Kaleidoscope Fragment" tube are transparent.

After eating, you can DIY an actual kaleidoscope with beads, mirrors, and acrylic sheets!

Price: 1,242 yen

Chic wagashi you want to turn into a gift or souvenir 2: Delicious Crayon Drawing

A dried sweet in the shape of crayons, infused with seasonal flavors, called "Delicious Crayon Drawing" ♡

You can enjoy 8 different colors and 8 different flavors.

This one features autumn colors, but there are also products with cool-colored crayons like ramune, orange, grape, and yuzu ♩

At first glance, it looks just like a crayon. It would be a delightful gift for child guests at weddings.

Price: 1,782 yen

Chic wagashi you want to turn into a gift or souvenir 3: Sweet Marbles

The traditional candy craft known as Ariheitō, called "Sweet Marbles."

A charming touch is the bookmark attached to the jar that explains how to play with them.

Ariheitō is a type of candy made by boiling sugar. It was first imported to Japan along with Konpeito ♡ You can enjoy its gentle sweetness and crisp texture.

Many of you may have memories of playing with marbles as children.

The candy that sparkles like marbles is sure to capture the hearts of older guests as well.

Price: 864 yen

Chic wagashi you want to turn into a gift or souvenir 4: Amber Building Blocks

Lastly, we present "Amber Building Blocks," a dried sweet coated with colorful sugar and made from kanten.

It comes with colorful building blocks and a set of a bear doll and a rocking horse ♡

The packaging is shaped like a storybook, and flipping the pages unveils the story of "The Magic of Sugar."

Dried sweets that you want to savor slowly while playing.

The fluffy and nostalgic pastel colors evoke a sense of nostalgia.

Price: 1,296 yen

"The Magic of Sugar" series you want to give as a gift ♡

We introduced the story-rich dried sweets, "The Magic of Sugar" series.

If you're looking for a thoughtful and unique wagashi to choose as a gift, consider these options.

I'm sure you will hear, "It's the first time I've received this!" with joy ♡

➡ Here is the official online shop of Koshinoyuki Yamato-ya