Did You Know There’s a Royal Family-Approved Luxury Vinyl Umbrella Brand Chosen by Empress Michiko?

Luxury Long-Established Vinyl Umbrella Shop "White Rose"*

The image of vinyl umbrellas is strongly associated with those sold at convenience stores, but...

Did you know that in Japan, there is a long-established company specializing in high-end vinyl umbrellas called "White Rose"?

White Rose is said to be a pioneer of vinyl umbrellas.

Its history can be traced back to the Edo period under the Tokugawa shogunate, where it served as a supplier of rain gear to the shogunate.

After that, it began selling traditional Japanese umbrellas and developed "vinyl umbrella covers," a precursor to vinyl umbrellas, in the 20th century.

Then, in the 1950s, the ninth generation, Mr. Mitsuo Sudo, came up with the idea of "directly applying fully waterproof vinyl film to the ribs of the umbrella," leading to the birth of the world's first vinyl umbrella.*

At that time, it was reportedly overlooked by established rain gear shops and most retail stores, but from the Tokyo Olympics in 1964, vinyl umbrellas began to spread throughout Japan.

There are brands known worldwide for vinyl umbrellas, such as "Fulton," but it's something to be proud of that a Japanese brand created them first.

The Emperor Emeritus and Empress Emerita also used them*

White Rose's vinyl umbrellas are manufactured using a method called high-frequency welding, making them very durable and resistant to breakage.

They don’t turn inside out in strong winds,

and can last three, five years, or even longer! *(Incredible!)

Moreover, I found this particular statement on their website particularly wonderful.

"White Rose positions umbrellas as tools to ensure safety and protect individuals from rain, wind, and snow while allowing for a clear view of their surroundings with full transparency.

Why would one carry something that obscures their view, like a curtain, during dark and poor visibility weather?

The purpose of our products is to protect humanity!"

It is said that the Emperor Emeritus and Empress Emerita also used White Rose's vinyl umbrellas during public garden events on rainy days.

With a clear umbrella that allows their faces to be seen, they warmly welcome their guests. Their sense of hospitality is truly conveyed!*

Now, let’s introduce the types of products from the vinyl umbrella "White Rose," favored by the Imperial Household.

White Rose Vinyl Umbrella ① Cateru 16 Sakura

"Cateru 16 Sakura" is the ultimate vinyl umbrella from White Rose!*

The handle is made of natural wood, giving it a luxurious feel.

It is very lightweight and popular for being resistant to strong winds.

Priced at 10,800 yen

➡ View product details on Rakuten*

White Rose Vinyl Umbrella ② Enyu

Enyu is a popular vinyl umbrella among women!*

The pink handle and lines are elegant and cute. It also comes in gold, silver, and navy.

This is the umbrella selected by Empress Michiko!*

Priced at 8,640 yen

➡ View product details on Rakuten*

White Rose Vinyl Umbrella ③ Izayoi Sakura

Finally, let me introduce the Izayoi Sakura!*

The tassel is a stylish accent.

With an overall length of about 87 cm, it is especially recommended for those looking for a large umbrella.

Priced at 10,800 yen

➡ View product details on Rakuten*

Interested in White Rose's Luxury Vinyl Umbrellas?*

We introduced the company "White Rose," which created the world’s first vinyl umbrella.

Vinyl umbrellas sold at convenience stores typically cost about 500 yen.

Many people may buy, lose, or break them repeatedly,

but with a luxury vinyl umbrella from White Rose costing about 10,000 yen, which can last three, five years or more, it's actually a great deal and very durable—killing two birds with one stone!*

If you're looking for a "good umbrella," definitely check out White Rose!♡

➡ Visit the homepage here*