"More Than Twice as Bright as Diamonds, Yet Less Than One-Tenth the Price: What You Need to Know Before Buying a Ring"

What is Moissanite?

Have you heard of Moissanite?

Moissanite is an artificial gemstone that has spread worldwide over the past few decades. It is created by reproducing a specific mineral that was discovered in a meteorite.

This mineral has such similar properties to diamonds that it was initially mistaken for one. Therefore, Moissanite is an artificial gemstone that is incredibly close to diamonds in its characteristics.

The noteworthy feature is its brilliance! Moissanite is famously known to shine 2.5 times (!) more than a diamond.

Diamonds are said to be the hardest substance in the world, but Moissanite has durability that is almost equal to that of diamonds.

However, since it is an artificial stone with controlled production, it is not as expensive as natural gemstones whose availability is uncertain, with prices being about one-tenth that of diamonds.

You can even purchase a sparkling and glamorous ring over 3 carats for several hundred thousand yen, allowing you to acquire jewelry in your favorite design and shape! ♡

Moissanite brings us a new perspective on values! ♡

Moissanite was first created in 1998. For a while, its production and sales were monopolized by a single company, but around 2016, as patents began to expire globally, it rapidly began to permeate society.

As an artificial stone, Moissanite's supply is stable, and larger carat stones, as well as fancy cuts like heart and square shapes, are easy to obtain! ♡

Because it possesses properties similar to diamonds, some people initially thought, “Isn't it just a fake diamond?” However, Moissanite and diamonds are different minerals with distinct chemical structures.

Additionally, the absence of the challenges typically associated with diamonds further emphasizes that Moissanite and diamonds are fundamentally different.

Issues Associated with Diamonds

In reality, diamonds have the following issues:

☑︎ Environmental destruction, including mountain removal and excessive water use for diamond mining

☑︎ Poor working conditions in dark and dangerous mines

☑︎ Human rights issues related to children being forced to work in mines

☑︎ The facts of people being tortured while working

☑︎ Poverty issues due to the low wages earned under such conditions

☑︎ The reality that armed groups extort mined diamonds as a source of funding for weapons, etc.

Diamonds have intrinsic value, which generates many severe issues... Did you know about this aspect?

Moissanite is an artificial gemstone. It is completely unrelated to the problems mentioned above.

Therefore, without being involved in social issues like those associated with diamonds, Moissanite allows people to enjoy fashion while saying "No!" and without hurting anyone. ♡

Being ethical, clean, fair, and sustainable in consumption is essential for the future.

Many people choose Moissanite jewelry not just because it is cheaper or sparkles, but simply because they want to choose something good for the Earth! ♡

Japan's First Moissanite Showroom ♡

In Tokyo’s Ginza, there is Japan's first Moissanite showroom♩

It is a specialized store called [Brillar], which focuses on Moissanite. ♡

(Brillar means "shine" in Spanish.)

As a pioneer of Moissanite jewelry in Japan, it is a brand to watch as it expands and gains civic rights in the new gemstone industry! ♡

➡︎ Check out Brillar's Instagram account here!

➡︎ Visit the official website here!

It has even been featured not only in fashion magazines but also in the Nikkei newspaper! ♡

At Brillar, you can choose from unique, cute, gorgeous, and glamorous jewelry. ♡

Designs that would typically be outrageously priced using natural gemstones are attainable with Moissanite, making it possible to enjoy a variety of designs!

For example,

An engagement ring of 1.5 carats that would cost over 1.5 million yen with diamonds can be purchased for under 150,000 yen with Brillar's Moissanite jewelry!

Many customers have expressed, “I hadn't considered an engagement ring, but at this price, I could get such a beautiful ring, so I thought I’d buy it since I’ve always wanted one!”

Brillar fulfills the dreams of women who want to wear a sparkling engagement ring! ♩

➡︎ Check out Instagram for many images and videos of ordered jewelry!

Let me introduce some products available at Brillar! ♩

Special Feature on Moissanite Bridal Rings at Brillar ♡

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Here is a wrap-around ring with a design called cushion cut.

You can choose the size of the Moissanite from 0.5 carats to 3 carats, with 3 carats priced at just 210,000 yen!!!

It’s surprising that such a luxurious ring with brilliance and volume is in the low two hundred thousand yen range.

➡︎ Click here for the catalog page of this ring.

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For a half eternity style, 1 carat costs about 100,000 yen! ♡

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The classic solitaire ring with a prong setting is 150,000 yen for 3 carats and 80,000 yen for 0.5 carats.

➡︎ Click here for the catalog page of this ring.

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There’s also a uniquely designed ring featuring a lace pattern! It uses a total of 2.5 carats of Moissanite and is priced at 160,000 yen. ♡

➡︎ Click here for the catalog page of this ring.

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This is a full eternity ring in an emerald cut that exudes a celebrity vibe. ♡

It features as much as 6 carats of Moissanite, priced at 250,000 yen! ♡

➡︎ Click here for the catalog page of this ring.

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Brillar was founded by the representative, Mr. Ohara, who wants to engage in charitable activities by donating profits garnered through business.

For example, this charity jewelry donates 30% of sales to the certified NPO Florence for single-parent support projects. ♡

Isn’t it wonderful to buy jewelry and contribute to social causes at the same time? ♡

➡︎ Click here for more details on the charity jewelry.

I want to obtain true richness and happiness with Moissanite! ♡

☑︎ Engagement rings should be “real” diamonds!

☑︎ Wedding rings should be “real” diamonds!

This sentiment used to be quite normal.

However, now that many underlying issues have been revealed, we need to question ourselves, “Do we really want that?”

It is vital to choose what makes your heart flutter, following your own desires! ♡

Choosing Moissanite jewelry, which has wonderful brilliance and is free from the issues of environmental destruction, conflict, forced labor, and abuse, should be considered as an option in your life! ♩

Brillar aims to be a store specializing in Moissanite jewelry for a kinder world ♡ with direct showrooms in Ginza and affiliated salons in Shinsaibashi. So let’s make a plan to see the actual products! ♩

*Both require appointments, so bookings are necessary through the website.*

➡︎ Check out Brillar's Instagram account here!

➡︎ Visit the official website here!