"Since New Year's Day: The Popular 'Hana Matanomori' Amulet from Achi Shrine in Kurashiki, Okayama"

Cute Amulets Now on Sale from January 1, 2020 ♡

On January 1, 2020, a cute amulet premiered at "Achi Shrine" located in Kurashiki City, Okayama Prefecture, and it has become a hot topic on Twitter＊

This unique amulet is called "Hanamatomori," which can be tied to your arm or bag＊

twitter 埋め込みコンテンツ

twitter 埋め込みコンテンツ

A Love-Binding Amulet in Collaboration with Okayama Lace ♡

Hanamatomori is a collaborative amulet with the lace products company "Okayama Lace" located in Akaiwa City, Okayama Prefecture＊

A collaboration amulet between a lace company and a shrine is probably a first in Japan...?

It has a look similar to a lace bracelet, with flowers inspired by "Achi no Fuji," a designated natural monument of the prefecture located within Achi Shrine.

It contains a prayer for "binding connections as thick and long as a crane's neck" ♡

There are four colors available, including three sold year-round and one seasonal limited color, offered all the time＊

Year-round color: Kohi (Pink)

Year-round color: Akanesasu (Lavender)

Year-round color: Fujinami (Light Pink)

Spring limited color (March to May): Sawarabi (Green)

Summer limited color (June to August): Watatsumi (Blue)

Autumn limited color (September to November): Momijihana (Yellow)

Winter limited color (December to January): Yogoto (White)

The names of each color are taken from the "Manyoshu" (Collection of Ten Thousand Leaves) ♡

How Do You Wear It?

The way to wear Hanamatomori is taught by Achi Shrine's official Instagram ♡

① The simplest method! Just wrap it around quickly and easily＊

② Insert the heart-shaped crest at the tip into the hole of the string＊

③ Have someone tie a bow for you＊ (It is said that the shrine's priestesses wear it this way, too ♡)

May You Have Wonderful Connections with Achi Shrine's Hanamatomori ♡

The "Hanamatomori" from Achi Shrine is a new amulet that has just been released this year ♡

You can wear it as an accessory on your arm or bag♩ May this cute amulet bring you wonderful connections ♡

Achi Shrine Details

Location: 12-1 Honmachi, Kurashiki City, Okayama Prefecture

(15 minutes on foot from Kurashiki Station)

Phone Number: 086-425-4898

Visiting Hours: Open for worship all day

Reception Hours for Amulet Distribution: 8:30 AM to 5:00 PM

Prayer Reception Hours: 9:00 AM to 4:00 PM