【Shibuya Event】Get Your Hands on Emé's New Dresses! Adorable Bridal Dress Fair Information *February 13 - February 16

2020.02.12 published

提供：AIMER

Aimer's Cute Party Dresses Galore ♡

A fashion brand known for its invitation dresses, "Aimer" is famous among adult women＊

Aimer is a dress brand that colors special days with lots of cute dresses and accessories.

With stores in major cities across the country, many of you have probably shopped at or seen Aimer at least once ♩

Aimer’s Bridal Dresses Gather in Shibuya ♡

Aimer also creates original wedding and colored dresses ♡

The dresses, which pursue beauty in silhouette and comfort, feature cute designs that incorporate the latest trends.

New collections are released every year, with many brides choosing their fateful dress from Aimer ♩

Notably, all dresses are for sale (only), making it a lesser-known bridal dress brand that you won't find in partnered salons or rental dress shops.

But where can you see Aimer's dresses?

Brides wondering the same should definitely check this out♡

From February 13 (Thursday) to February 16 (Sunday) 2020, a large dress fair, one of the largest in the metropolitan area, will be held featuring Aimer's bridal dresses and popular select brand dresses＊

✓ The location is convenient Shibuya

✓ Over 300 styles and more than 500 dresses will gather!

✓ After browsing, you can try on your favorite designs,

✓ and you can also purchase,

✓ all with free admission

✓ it's a fully reservation-based event ♡

It’s a rare opportunity to compare so many bridal dresses all at once and purchase any you like on the spot.

➡ 【2/13～2/16＠渋谷】 Details and reservation page for Aimer’s Dress Fair here＊

I want to share more details about "AIMER BRIDAL DRESS COLLECTION", which I highly recommend for all brides looking for a dress ♩

More details about the event here＊

On the day of the event, besides Aimer's original dresses, popular select brand dresses like Anteprima and Jill Stuart will also be displayed ♩

(Many of you might be curious about this ♡)

An advisor will assist each couple at the venue, helping with browsing, trying on, and coordinating an entire look with accessories and veils.

Since they will create a total coordination that matches each bride's atmosphere and venue image, you can enjoy dress selection just like on the day of the ceremony ♡

➡ Reserve for Aimer’s Dress Fair where you can try on cute dresses ♡

Men's tuxedos are also available, so if you go with your partner, you can check out how you both look together＊

Affordable Prices are a Plus ♡

Surprisingly, Aimer's dresses are not only cute but also affordable.

Because Aimer handles everything from design to production in-house, they can offer prices starting from 【100,000 yen】!

Given that the typical rental dress market ranges from 200,000 to 400,000 yen, if you can wear such stylish new dresses at reasonable prices, considering buying a dress instead of renting is worth it＊

Recently, many brides begin their wedding preparations by choosing dresses focused on photography ♡

Of course, fine adjustments to perfectly fit your size are possible.

・Brides looking for dresses for the ceremony and reception

・Brides wanting to buy their dress for pre-wedding and post-wedding shoots or honeymoon

・Brides needing a dress that can be worn multiple times for both overseas ceremonies and domestic parties

・Brides who are still undecided about dress choices at partnered shops or salons

Aimer is a particularly recommended brand for you! ♡

≪There are perks too! ♡≫

・10% off the total price when you simultaneously purchase a wedding dress and colored dress, or men’s tuxedo

・If your father accompanies you for the purchase, a free rental of morning suits for your father (limited to two nights three days for domestic ceremonies)

・There are many other limited-time offers available over the four days.

➡ 【2/13～2/16＠渋谷】 Reserve for Aimer’s Dress Fair＊

Now, let's introduce some standout new designs among the "over 300 styles and 500 dresses" you can encounter on the event day ♡

I Want to Wear! AIMER's New Dress 2020 [1]

The theme of Aimer's first collection of 2020 is "Heroine."

The unique beauty of each "Heroine" in serene stature shines through this lineup, designed to enhance the individuality of brides ♡

This is a lovely off-shoulder dress.

The soft ivory tulle gently envelops, showcasing intricate 3D lace embroidery in this natural classic dress ♡

"Heroine" ¥181,500

I Want to Wear! AIMER's New Dress 2020 [2]

The wedding dress full of drapery is so glamorous ♡

The sparkle of the leaf rose pattern made with glitter flock shines beautifully, making it a stunning princess dress from every angle＊

➡ Worth visiting! ♡ Details and reservation page for Aimer’s Dress Fair here＊

Dress "Harmony" ¥220,000 / Tuxedo ¥104,500

I Want to Wear! AIMER's New Dress 2020 [3]

It looks like shiny gold leaf is sitting on it ♡

A cute fluffy tulle dress with gold lace＊

Tying a sash belt for an accent is also lovely＊

"Sabrina" ¥247,500

I Want to Wear! AIMER's New Dress 2020 [4]

A simple modern satin wedding dress with a distinctive back ribbon＊

The fabric’s firmness and dimensionality, unique to the bridal purchase, are also appealing for creating a beautiful silhouette.

"Audrey" ¥170,500

I Want to Wear! AIMER's New Dress 2020 [5]

The wedding dress with platinum silver lace is lovely with depth and shadow＊

The tulle skirt's hem is made with horsehair, giving it an airy silhouette ♡

It’s a 2-way type with detachable shoulders.

➡ You can try on new dresses too! ♡ Details and reservation page for Aimer’s Dress Fair here＊

"Platinum Palette" ¥264,000

I Want to Wear! AIMER's New Dress 2020 [6]

There are lots of slender dresses perfect for natural and rustic weddings＊

These are also great for after-parties or location pre-wedding shoots.

Left "Classic Lace" ¥121,000 Right "Greenery" ¥132,000

I Want to Wear! AIMER's New Dress 2020 [7]

Also introducing colored dresses ♡

A dramatically glimmering tulle dress wrapped in glitter. Adding a tulle train adds a hint of cuteness too (the tulle train is sold separately).

It seems you can become a bride combining both elegance and cuteness.

"Brilliance" ¥184,800

I Want to Wear! AIMER's New Dress 2020 [8]

The green printed dress with a distinctive bustier emits an aura of happiness ♡

The ruffle frills of the skirt sway charmingly with every step.

Dress "Merry" ¥148,500 / Tuxedo ¥89,100

I Want to Wear! AIMER's New Dress 2020 [9]

A bright yellow dress that catches the eye instantly＊

It is a real princess dress with beautifully lustrous high-quality satin and a dimensional form ♡

The jewels at the waist are handmade with great care.

➡ Choose from so many cute dresses! ♡ Details and reservation page for Aimer's Dress Fair here＊

"Bambini" ¥154,000 / Jewel Belt ¥35,200

Commemorative Dress for Aimer's 40th Anniversary ♡

This year marks the 40th anniversary of the Aimer brand.

They will have limited edition dresses, available only at certain venues, so you'll have more opportunities to encounter various dresses this year＊

*Details of Aimer's Dress Fair*

Event Name: AIMER BRIDAL DRESS COLLECTION

Duration: 4 days from February 13 (Thursday) to February 16 (Sunday)

(2/13 11:00~17:00)

(2/14 10:00~17:00)

(2/15 10:00~17:00)

(2/16 10:00~15:00)

Location: Bellesalle Shibuya First B1 Hall (8 minutes walk from Shibuya Station)

➡ Access to the venue here＊

Number of People: Fully reservation-based for 500 groups (first-come-first-served)

Admission Fee: Free

Application Deadline: Applications via the web must be completed by February 10 (Monday)! For applications after the 10th, please call Aimer headquarters (0120209502). [Weekdays 10:00-18:00]

➡ Reservations are recommended due to popularity! Details page for Aimer’s Dress Fair here＊

A Pre-Trial Event is also Held at Hibiya＊

We introduced Aimer's large dress fair held twice a year, featuring 300 styles and over 500 dresses.

Brides who actually attended shared feedback saying,

"The groom and parents joined us. Upon entering the venue, we were amazed by the number of dresses! We were able to take our time and try on dresses, ultimately choosing one that perfectly matched the vision we had for our wedding! I’d recommend this event without hesitation when my friends get engaged!"

It received great reviews ♡

Popular time slots fill up quickly, so please make your reservations early ♡

≪Good news for brides who are interested! ♡≫

Aimer has a bridal specialty shop in Hibiya ♩

The pre-trial event (reservation prioritized) held at the Hibiya store allows you to try on dresses and receive counseling, giving you a chance to experience Aimer's dresses fully.

As a benefit for participating in the fitting event, you receive a discount coupon that can be used immediately at the event, so do check it out too!

Please give it a visit! ♡

➡ Worth visiting! ♡ Reserve for Aimer’s Dress Fair here＊