A Hidden Gem: Have You Heard of the Retro and Cute Omiya Yōgashi Ten in Awajichō?

Oomiya Western Confectionery Shop＊*

Oomiya Western Confectionery Shop (おうみやようがしてん) is a Western sweets shop founded in 1884 (Meiji 17) located in Kanda Awajicho, Tokyo.

It is a charming, traditional confectionery shop near Ogawamachi Station on the Toei Subway Shinjuku Line, Awajicho Station on the Marunouchi Line, and also close to Shin-Ochanomizu Station and Kanda Station.

The retro atmosphere of the sweets themselves and the cuteness of the wrapping paper that has been used for many years feel fresh and intriguing once again. *

A Fruit Punch I Want to Try Out♡

The item I most want to buy is this fruit punch.

The large jar is filled to the brim with chunks of fruit, making my heart skip a beat.

The packaging is adorable, and the girl in the pastel-colored, knee-length dress looks absolutely cute as well ♡

The pink ribbon is also cute. The pink organza with gold thread gives the ribbon a classic image ♡

The large bottle contains plenty of fruit punch, enough for about 4 to 5 people.

The presentation in a glass is lovely as well.* There are few people who dislike fruit, making this a perfect item for gifts or greetings.*

Families with children will surely love it too.

Other Products from Oomiya Western Confectionery Shop＊

Oomiya Western Confectionery Shop's motto is "Reasonable but not cheap." Inspired by the idea that the sight of children delightfully devouring sweets is heartwarming, the shop's policy is to use the finest ingredients.... (It’s the best shop ever....!)

Besides fruit punch, there are many long-loved sweets.

For example, the most popular product, Strawberry Sand Short.

It's a mini-sized whole strawberry cake, famous for fulfilling the childhood dream of "eating a whole strawberry shortcake by oneself ♡". About 10 strawberries are used in one cake. ♡ The price is 800 yen (before tax) for one.

This shortcake is so famous that it has even been featured on commemorative postal stamps.

Soft serve ice cream is also renowned (it looks like ice cream, but it’s mysteriously still soft serve when you taste it! ♩)

The shop has a café-like atmosphere where you can also dine in. If you choose to eat in, you can request a drink bar, which is famous among connoisseurs for having "quality that seems unbelievable for 770 yen."

You can enjoy fresh fruit juice and hot chocolate (made with real chocolate shavings rather than cocoa) as well as soup, reminiscent of a luxurious hotel breakfast. ♡

The cups for dining in feature illustrations matching the wrapping paper ♡ I want to fully enjoy the specialties of Oomiya Western Confectionery Shop and taste the quality world they offer! ♡

It Might Be Safer to Make Reservations for Souvenirs＊

Due to its popularity, it's advisable to arrive early or to reserve your desired items. It seems that fruit punch often runs out by the afternoon.

Other famous items include apple pie and baumkuchen.

If you love Japan, this is a Western-style confectionery shop that you should visit at least once. *

➡︎ Click here for the official Instagram＊＊

➡︎ Click here for the official website＊＊

➡︎ Click here for Google Maps＊〒101-0063 2-4 Kanda Awajicho, Chiyoda, Tokyo