"Spotlight on 'MAYU': The Accessory Brand Created by a Japanese Artist Making Waves Worldwide"
2020.02.22 published
Discovering Stylish Things ♡
Today, I would like to introduce a wonderful accessory brand sold at department stores like Mitsukoshi and Isetan, as well as stylish select shops like Barneys New York.
Have you heard of the brand 'MAYU'?? ♡
The accessories from MAYU are popular for their soft atmosphere and elegance, seamlessly blending into any setting with their gentle designs. ♡
These items lavishly express the comfort that liberated adult women feel from the rigidity of "standing in line."
Wearing such accessories as accents to simple outfits gives off a feeling of "adult sophistication." ♡
The Designer is Amazing ♡
'MAYU' is a brand designed by a woman named Mayu Okamatsu.
Initially, she worked on jewelry for ANNA SUI and Sonia Rykiel. She launched her own brand 'MAYU' starting from the 2006 AW Collection.
Actually!
Now a common design concept of "having cute earring backs," this idea was pioneered by Mayu Okamatsu with the "PEARL RIVETS" collection in 2010.
She is a pioneer in jewelry design worldwide, having a significant influence. ♡
Not only as an accessory designer, but she is also involved in various art projects across many countries including Australia, Belgium, and the Netherlands.
She is a talented artist active globally. ♡
There are no permanent stores, but you can see the actual pieces during the irregularly held POP UP events or on "Showroom Open Days."
The showroom is located in Kichijoji and has "Open Days" only once a month, adding a sense of rarity.
The special feeling you get from not being mass-produced and easily available anywhere else makes you think, “This could be fate! ♡” when you find your favorite piece.
In this article, I will highlight some of the accessories that have been presented by MAYU so far. ***
Accessories I Want to Buy from 'MAYU' ♡
Pearl x Jewel Earrings ♡
Pay attention to the earring backs! This design embeds pearls within a clear material. *
This design embeds Swarovski crystals in a clear sphere ♡. The diamond cuts make them appear even larger inside the clear ball. ♡
MAYU offers a wide variety of not just earrings but also clip-ons! ♡
These earrings are made from randomly cut natural stones ♡.
The way they are lined up makes it feel like looking through a kaleidoscope, hence the name of the series is “Kaleido.” ♡
The large star-shaped earrings are impactful and stylish.
There are also earrings where you can choose your initials! ♡
The colorful pearl earring backs are also adorable! ♡
A unique design with three rings making up the hoop part! ♡
Here's how it looks when worn ♩ It’s like art! ♡
A ring that looks like you're wearing the ring as it is (it sounds strange when you say it...)!
This is a ring-style ear cuff! ♡
The necklaces are also cute ♡. I've never seen a necklace with a ring-style clasp before!
Here is a necklace that has a design where the pearls look connected inside a clear ball. ***
Accessories Filled with Wonderful Sensibilities ♡
The accessories from 'MAYU' are all slightly unique, with fantastic designs full of ideas. ♡
They have a refined, luxurious appeal that seems to suit any outfit without being overly formal, which is quite charming.
Even with simple clothing, wearing just one MAYU accessory could lead someone to say, “You look stylish today!” Plus, they add a touch of sophistication to wedding dresses, making them lovely.
Check out their website and Instagram to find something you want! ♡