[Limited Edition Release] The Emotional Names of Colors Are Creating Buzz: Spotlight on Shiseido PICO's Lip and Nail Products ♡

2020.03.07 published
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Do you know Shiseido's "PICO"?

Have you heard of the limited edition brand "PICO" released by Shiseido every spring?

PICO is a brand that was newly established in 2018. Every spring, it releases limited items based on a theme♡

The theme for 2018 was "Wagashi" (Japanese sweets).

The theme for 2019 was "Connection"＊

With its cute packaging and size, and affordable prices (lipstick for 1,980 yen, nail polish for 1,100 yen), it has become incredibly popular♡ It is a rare brand that sells out immediately every year＊

【2020】 This year's theme is "Tokyo 24h"

This year, the theme for Shiseido PICO 2020 is "Tokyo 24h"♡

The concept is "Coloring the various stories of morning, noon, and night in Tokyo."

Additionally, this year's Shiseido PICO is making waves with "emotional color names."

The names of the lipsticks include "Sweet Echo," "Morning Dew and City," and "Will We Meet Again."

They certainly evoke a sense of nostalgia and bittersweetness, with an indescribable emotional quality…!

<Shiseido PICO: Nail>

Shiseido PICO offers 9 nail colors.

The front features a clock, representing nails inspired by different times of the day＊

01 6:11 Dawn Rainbow

02 8:50 Imperial Palace Run

03 11:40 Airplane Clouds

04 13:30 Cold Tiles

05 15:00 Afternoon Café

06 17:36 Amber Latte

07 19:13 Under the Night Cherry Blossoms

08 21:15 At the Night Movie Theater

09 23:57 Ginza Neon

The price is 1,100 yen. Free shipping is available on Shiseido's online store＊

➡【Free shipping】 You can purchase from the Shiseido online shop＊

<Shiseido PICO: Lip>

Shiseido PICO also offers 9 lip colors. These powder lipsticks have a semi-matte finish and can also be used as cheek and highlighter＊

01 5:42 Sweet Echo

02 7:25 Morning Mist and City

03 10:12 Dance with Cherry Blossoms

04 12:53 Sunshine by the Buildings

05 14:15 Cat in the Back Alley

06 16:28 Encounter at the Bookstore

07 18:00 Will We Meet Again

08 20:38 Love in the Mailbox

09 22:05 A Glass of Wine

The price is 1,980 yen. Again, free shipping is available on Shiseido's online shop＊

➡【Free shipping】 You can purchase from the Shiseido online shop＊

Perfect for gifts or for yourself♡

"Shiseido PICO" is available only in limited quantities every spring.

☑ Cute packaging

☑ Small and easy to carry

☑ Reliable Shiseido brand

☑ Beautiful colors

☑ Lip and nail products are in the 1,000 yen range

☑ Limited-time items, so they won't overlap as gifts

It's full of charm♡

These items are perfect not only for yourself but also as gifts＊

➡【Free shipping】 You can purchase from the Shiseido online shop＊

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