Launching on March 4th! Hermes' First Lipstick <Rouge Hermès> is Making Waves! ♡

The First Beauty Line from Hermès Debuts!

The French fashion brand "Hermès" that women around the world envy.

Hermès introduced its first <Beauty> line on March 4, 2020! ♡

The métiers announced by Hermès include beauty as the 16th category. (Previous métiers include ladies, mens, home, jewelry/high jewelry, fashion jewelry, watches, fragrances, shoes, bags & small leather goods, scarves & silk accessories, equestrian, ties/pocket squares, Petit h, books & stationery, baby gifts.)

While fragrances existed, there were no skincare or cosmetics products until now.

The first season of beauty introduced was "Rouge Hermès." This collection adorns the lips with lipsticks, lip treatments, lip cases, and more! ♡

Rouge Hermès Lipsticks Come in 24 Colors*

The Rouge Hermès lipsticks come in 24 shades. The number corresponds to the 24 rue du Faubourg-Saint-Honoré, where the Hermès flagship store is located in Paris's 8th arrondissement.*

The lipsticks are available in two types: the satin finish "Rouge Hermès Rouge à Lèvres Satin" (14 colors) and the matte finish "Rouge Hermès Rouge à Lèvres Mat" (10 colors).

The satin finish is inspired by the soft and finely textured box scarf, offering a smooth touch and a glossy finish! ♡

The matte finish is inspired by the texture and feel of the suede material "Veau Doblis," resembling the surface of cowhide, characterized by a soft appearance and powdery touch.*

The standard line cases feature gold and black handles with a white cap. The Hermès logo is embossed in gold on top of the cap. ♩

Additionally, limited edition colors will be released each season. The first batch for Spring 2020 included three shades: Violet Incensé (satin), Rose Inoui (matte), and Corail Fou (satin).*

The case design is multi-colored, adding a lively touch! ♡

The pigmentation is vibrant and true to its appearance. Attention has been paid to every element, from the object and material to color, texture, and even the gesture of applying the lipstick.*

Lip Treatments Are Also Available♡

From Rouge Hermès, the lip treatment "Rouge Hermès Baume de Soins pour les Lèvres" has also been released! *(This is the white lip treatment on the far left in the image.)

The lip treatment blends bee wax and candelilla wax, offering exceptional moisturizing properties. It keeps lips hydrated and works wonderfully as a base for lipstick! ♩

What Are the Prices??

The price of the Rouge Hermès lipstick and treatment is 7,200 yen (excluding tax).

The refills sold separately are priced at 4,400 yen (excluding tax).*

The lip products are wrapped in twill fabric like jewelry before being placed in the iconic Hermès orange box! ♡

On top of that, there's the familiar brown ribbon! ♡ Just the wrapping alone is so cute! ♡

The Lip Cases Are Also Gaining Attention♡

In conjunction with the launch of Rouge Hermès, a dedicated lip case is also available and making waves.*

The leather lip case with stitching, "Pop-Up," is priced at 241,000 yen (excluding tax).

The mirror-equipped lip case "Miroir Noir" is priced at 63,000 yen (excluding tax).*

Can't Take My Eyes Off Hermès' Beauty Métiers♡

The new beauty métiers from Hermès have debuted. The first season features the lip and lipstick collection "Rouge Hermès," but many more cosmetics and skincare products are expected to be released, so stay tuned!

In Japan, Rouge Hermès is available only at the "Hermès Ginza Store," "Hermès Hankyu Umeda Main Store," and "Hermès Online Boutique."

As Rouge Hermès is a newly released item, gifting it for a friend's birthday, as a thank you for a wedding reception, or for a second party organizer is sure to make a noteworthy impression! ♡

➡ Visit the official website for Rouge Hermès here＊