Stylish and Convenient Kitchen: Did You Know About This Chic Packaging for "Yashinomi Detergent"?

Yashinomi Dish Soap Gets Stylish ♡

Famous since long ago, the dish soap "Yashinomi Soap" features a beautiful stained glass-like illustration of palm trees.＊

It's reputed to be gentle on the skin, and many people are likely familiar with it. ♩

Convenient and Stylish "Premium Power" ♡

When you think of Yashinomi Soap, you might picture the package prominently featuring a palm tree, but recently, there are some stylish products available.

This is a product called "Premium Power."＊

It comes in a bottle with a pure white frame and a transparent refill bag. It’s a product supported by those who want to lead a careful life and minimalists. ♡

Refilling is as simple as swapping out the clear pack inside. There’s no need to transfer from one bottle to another, making it hygienic and stress-free with just a snap into place.＊

It has also won a Good Design Award and is loved by many people. ♡

<About Yashinomi Soap>

Yashinomi Soap is made with environmentally friendly vegetable-based raw materials, specifically "palm oil."

When Yashinomi Soap was born in 1971, it was during Japan's period of rapid economic growth. At that time, "petroleum-based" ingredients were mainstream in detergents, and pollution of rivers and other environments was a pressing concern.

In response, the company "Saraya," which produces Yashinomi Soap, was one of the first to adopt a detergent made from environmentally friendly plant-based palm oil.＊

Palm oil is not only eco-friendly but also praised for being gentle on the skin since it is a plant-derived ingredient. Initially, it was sold only for professional use, but after feedback from cafeteria staff saying, "My hands don't get rough!" it was launched for home use as well.

While Yashinomi Soap uses palm oil, which is gentle on both the environment and skin, issues arose in the 2000s regarding palm oil’s role in the destruction of Southeast Asian rainforests and the harm it caused to native wild elephants.

(It’s said that Saraya was unaware of the rainforest destruction since they purchased palm oil through trading companies. During the uproar, they appeared on TV as a company using palm oil, which led to a backlash.)

At this time, Saraya shifted its strategy to not only ensure "the wastewater after washing is environmentally friendly," but also to coexist with palm oil while protecting tropical rainforests and the environment.

Becoming Japan's first company to join RSPO (Roundtable on Sustainable Palm Oil, an initiative to set proper rules for using palm oil), they have engaged in numerous environmental conservation activities, such as using 1% of Yashinomi Soap's sales for environmental conservation efforts on Borneo Island, one of the main produces of palm oil in Malaysia.＊

Yashinomi Soap is "eco-friendly," "gentle on the skin," and "committed to protecting the environment of Borneo Island, where palm oil is produced."

This soap is not only stylish but also beneficial to society and the environment. ♡

Yashinomi Soap Looks Great ♡

☑ Stylish appearance

☑ Easy refilling

☑ Skin-friendly ingredients

☑ Environmentally friendly plant-based ingredients

☑ Initiatives to protect the plant’s origin

Yashinomi Soap is indeed filled with good factors for both consumers and the environment.

In addition to the Premium Power introduced, there are also laundry detergents, fabric softeners, and hand soaps in the lineup.＊

The next time you need to buy detergent, consider choosing Yashinomi Soap, which is stylish, user-friendly, and eco-friendly. ♡