The Allure of Ephemerality: Top 5 Recommended Import Dresses from Halfpenny London

I Want to Wear a Dress by Halfpenny London ♡

One of the popular import dress brands, HALFPENNY LONDON, was founded by British designer Kate Halfpenny.

It features delicate lace with a vintage feel and a simple yet sophisticated design.

It is supported by European brides who seek a natural charm ♡

In Japan, the availability of these dresses is increasing, from major dress salons like Authentic and Mirror Mirror to small individual bridal shops.

The simple and straightforward silhouette, characteristic of imports, combined with a natural and gentle atmosphere, is the reason why Japanese brides love it.

The rental price ranges from about 300,000 to 600,000 yen, which is attractive as it is on the lower side compared to other high-end imported dresses.

Here are the beautiful dresses from Halfpenny London, which offer a unique yet not overdone gentle impression for the bride.

Halfpenny London Dress ① Iris Rose

A popular design that many brides discovered Halfpenny London through is the "Iris Rose."

This delicate full lace dress has a striking, ethereal atmosphere that is irresistible.

With a crew neck and short sleeves, the sheer delicate lace gives it a clean and crisp impression, free from any sense of heaviness.

Holding a dried flower bouquet will create a rustic impression.

Pay attention to the delicacy of the expanded train ♡

Halfpenny London Dress ② Marianne

The "Marianne" features a design that looks like a bolero layered on top. The metallic embroidered lace gives it a luxurious feel.

Although it's a slender dress, the subtle gold adds a gentle atmosphere.

The back style opens wide in a V shape, giving an adult impression.

It's enjoyable to appreciate the contrast with the front style ♡

The intricate design makes you want to get closer and take a closer look.

This is a dress that every bride would love to wear at least once in her lifetime ♡

Halfpenny London Dress ③ Ellie

The "Ellie" is a structured A-line dress, perfect for those searching for a classical and elegant import dress.

It follows the European design principle of "simplicity is best." ♡

It's made from the highest quality mikado silk satin.

The leaf pattern embroidery on the bodice adds a natural and Halfpenny-like touch.

Halfpenny London Dress ④

A dress made from flowing georgette fabric has an adult and sophisticated feel ♡

The crinkled, draped top design is particularly striking.

The back style features a design where the ribbon is loosely tied ♡

It conveys a playful spirit within its simplicity.

You can also wear it off the shoulder by lowering the strap position.

This dress is perfect for brides who aim for an effortless yet elegant wedding like those held overseas ♡

Halfpenny London Dress ⑤ Esme

Finally, I'm introducing the floral lace dress "Esme."

The combination of a simple bustier style and luxurious embroidered lace is adorable ♡

Many brides fall in love at first sight with this train.

The sheer details and rounded silhouette are unique and captivating ♡

I Want to Try on a Halfpenny London Dress!

We have introduced the dresses from the UK brand,' HALFPENNY LONDON.'

The designer, Kate Halfpenny, reflects her desire to create dresses that suit brides, not just models, resulting in dresses that are simple yet feature a softness.

If you’re a curious bride, please try one on!