Captivated by Delicate Designs: Spotlight on the Stunning Jewelry Brand "effe" with Its Florentine Craftsmanship from Italy

A new brand "effe" established in 2019

I found a beautiful jewelry brand using the traditional Italian techniques called "cutout carving" and "western carving."

It’s the brand "effe" (エッフェ) which just started in 2019♡

Sophisticated jewelry made by someone who trained in Italy*

The creator is Eri Fukuoka.

She trained in Florence, Italy, an artistic city, and creates jewelry that incorporates traditional techniques such as cutout and western carving — all by herself.*

Generally, jewelry is made by professionals specializing in various processes, such as designing, sculpting the model, carving, setting stones, and polishing. However, at effe, Eri Fukuoka creates everything by herself.

She values "embedding a soul's thought into each work," and you can feel dedication and love in each piece of her art♡

A mesmerizing lineup♡

Here I introduce you to the jewelry from the brand "effe," created by Eri Fukuoka.

This is a necklace called "Clematide" inspired by the clematis flower. The pointed petals with a three-dimensional lace design are truly beautiful. It's breathtaking to see the clematis flower in this way...

(275,000 yen)

By the way, this is what the clematis flower looks like＊

Here are the beautiful necklaces from effe.

From left to right:

The painting-like "Quadri" (112,000 yen)

"Sensazione" using natural diamonds

The original star-shaped "Stella" (67,000 yen)

The "Lacrima" (95,000 yen) featuring remarkable cutout carving resembling honeycomb

The "Luna Piena" (235,000 yen) modeled after the full moon

♡

The sparkling star earrings "Stella." The entire edge is adorned with fine western carving (the technique of carving metal like a chisel), giving a warm hand-crafted feel.

(47,000 yen/unit)

Here’s a series of slim rings that are easy to stack.

From the top:

The decagonal ring "Riflesso" (95,000 yen)

The fashionable "Losanga(diamond)" (98,000 yen) with differently sized bead dots

The hand-carved goddess mark "Losanga (engraving)" (52,000 yen)

The simple skin ring "Pura" (29,000 yen)

The crescent moon "Luna Crescente (diamond)" (108,000 yen)

The delicate western carving "Luna Crescente (engraving)" (52,000 yen)

♡

And here’s an impressively beautiful ring, featuring a delicate lace pattern. I learned about effe by seeing this ring; its beauty was so stunning that I could never forget it after just one glance!

A 360° view. It’s truly lovely from every angle♡

This series was available for full custom orders only, but it’s so popular that there are plans for mass production in the future. I can’t wait for its release!*

I am drawn to effe's delicate jewelry♡

I introduced the beautiful jewelry brand "effe" (エッフェ) that was established last year.*

Effe has a store in Kita-ku, Osaka, and you can purchase online as well.

It seems they are also holding pop-up events across the country, so check their website for the latest information♡

➡ Here’s effe’s website＊