Korean Cafés, Dior, and Chloe: The Trendy Pattern Appearing Worldwide is Called "Juy Pattern"!♡

Toile de Jouy ♡

Recently, about the widely seen pattern in clothing and Korean cafes, 【this pattern】.

Don't you feel like these kinds of patterns have increased recently?

For those who were wondering, "What exactly is this...?", let me explain.

This is a pattern called 【Jouy pattern】 ♡

The Jouy pattern is a traditional design that gained popularity in high-end clothing and bags from 2019.

＜Chloe too＊＞

＜Dior as well♡＞

Dior has also adopted the Jouy pattern on its wrapping paper♡

What exactly is referred to as the Jouy pattern?

The Jouy pattern originated in France. In French, it is called Toile de Jouy.

Originally, it refers to the fabrics and patterns that became popular from the late 1700s to the early 1800s at a fabric factory known as the Jouy factory.

It prospered from the time of Louis XVI, through the French Revolution to the Napoleonic era, establishing its golden age.

The business was started by a German-born dyeing master named Christophe-Philippe Oberkampf, who set up a factory in the town of Jouy-en-Josas near Paris, hence the name "Jouy pattern."

(Oberkampf even had an audience with Marie Antoinette at Versailles and was personally awarded the Legion of Honor by Napoleon.)

The Jouy factory produced many variations of fabric that took the world by storm; however, this kind of pattern is representative and has remained popular since that time.

There isn't a solid definition like "This is the Jouy pattern!", but

✅ on a white background

✅ monochrome

the depiction of portraits, landscapes, or animals is what people typically envision as "Jouy pattern" ♡

It typically features idyllic pastoral scenes beloved by Marie Antoinette, vibrant depictions of animals (even realistic patterns with them in competition for food), and paintings of ladies strolling or dancing, among other motifs.

Initially, the term Jouy pattern referred only to those made manually in Oberkampf's factory, but due to its popularity, advances in copying technologies, and mass production, by the mid-1800s, it began to be used to refer to many similar patterns from various other factories and companies.

It's cute no matter how you use it ♡

From here, let me introduce interiors, accessories, and clothing made with the Jouy pattern ♩

Since they are all wonderful, enjoy them as eye candy....!

＜Pillow cover＞

＜Plate＞

＜Chair＞

＜Lamp shade＞

＜Table runner＞

＜Mask＞

＜Fake cake＞

＜Dress＞

＜Swimsuit＞

＜Cushion＞

＜Bag＞

＜Bed linen＞

＜Glass＞

＜Book cover with cartonnage＞

＜Wrap up a letter＞

＜Shoes＞

＜Pouch＞

＜Makeup pouch＞

＜Tablecloth＞

＜Pajamas＞

Jouy pattern is stylish ♡

The Jouy pattern comes in a variety of colors like white with red, blue, green, and black...

At first glance, they all look the same, but zooming in and examining them reveals completely different patterns, which is the fun part.

You can use it as an accent or coordinate everything in Jouy pattern×Jouy pattern for a palace-like luxurious feel.

I think it's a fashion term worth knowing ♡