The World's First Cute Noodle Soup!? Lawson's PB Product, Once Mocked, is Now Stylish and Popular on Instagram

It was nothing but harsh opinions that day.

The private product series "Lawson Select," which became a hot topic after a design renewal in March.

Do you remember the news when it was just renewed...?

"It's confusing"

"It's misleading"

"Everything looks the same"

"An unforgivable deterioration"

"What on earth is design!"

It became such a hot topic that even the president had to apologize...

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Certainly, when I first saw it, I was shocked, thinking, "What is this? It doesn't look like a convenience store at all!!" But about six months later.

Now, it seems that among young girls, it's recognized as "cute on the outside, so I buy it for the packaging" and "food that can be uploaded to Instagram."

Take a look!!

This is that natto that became a topic of conversation because "the day would come when it was labeled NATTO."

Is there any day in history when "natto" has been photographed in such a way and uploaded to Instagram...????

With this design, because it says NATTO, isn't that why such photos are being uploaded??

It's been a while since the president declared that they would "change the design starting next month" due to the backlash...

It's a mystery how much the package design has changed since March, but in any case, Lawson Select has been a great success in terms of "getting young people to buy it."

It has a vibe reminiscent of MUJI's aesthetic, with a subtle, disappearing quality in its processing.

Here are some stylish photos of Lawson Select.

[1]

Shrimp Doria, Blueberry, Salt Ramen

[2]

Drinkable Yogurt, Gomoku Shiraae, Blue Cheese Cheese Tarako

[3]

Orange Juice

[4]

Apple Juice

[5]

Happoshu (lightly carbonated beer)

[6]

Demi-glace Beef Hayashi with Red Wine

[7]

Potato Sticks, Chocolate Cookie Chocolate Mint

[8]

Yakisoba labeled as YAKISOBA.

[9]

NATTO and Non-adjusted Cow's Milk

[10]

Fluffy French Toast

It feels like we could go on a picnic just like this!＊

It's amazing to live in an era where you can photograph retort hamburgers and pouch kimpira gobo and make them look cute.

The design is clearly different from before.

On social media, there’s also buzz about other items like noodle soup, seasoned seaweed, flour, and potato starch from Lawson Select being cute.

I usually find few Lawsons around my house and always go to 7-Eleven, but I thought I’d make a special detour to see this cute packaging at Lawson!!