Korean Brand with American Pop Flair: The Popularity of Solid Soap "Day after day" ♡

In Korea, There’s a Cute Soap Shop＊

Do you know the soap shop called Day After Day located in Hongdae, Korea?

This is a specialty soap store that is part of the popular apparel brand ADER ERROR.

They sell colorful solid soaps with an American and pop atmosphere.

Day after day means enjoying and being happy in the repetitive days, according to the concept of the shop.

The store interior is themed as a “vintage supermarket,” making it a popular photo spot as well＊

The feature is the messages that are embossed＊

The soaps at Day after day have this appearance♡

The surface of the colorful soaps features messages that are large and puffy, embossed in the design.

Here are the five types of messages carved into the soap:

Day after day

Oops

Feel so good!

BUBBLE BUBBLE

Don't grow up → This phrase also appeared in Peter Pan♡

The soap packaging is stylish with an American vibe of yellow and red♩

Colorful yet Safe with Natural Ingredients＊

Moreover, despite their colorful and pop appearance, it's delightful to know that they are made of natural ingredients.

Day After Day (Yellow): Nutritional benefits

Oops! (White): Whitening and tone-up effects

Feel so good! (Blue): Improves skin troubles

Bubble Bubble (Pink): Soothes redness and diminishes wrinkles

Don’t grow up (Green): Improves troubles like acne

They seem to have various beneficial effects♩

The prices are:

Kid size (Small 95g) is around 800 to 900 yen

Adult size (Large 195g) is about 1500 yen

A Soap Shop I Want to Visit Someday＊

Recently, solid soap has become a trend, so the Day after day in Korea seems likely to become even more popular♩

It's unfortunate that they don't offer online shopping, but I definitely want to visit this place when traveling abroad♡

➡ Check it out on Instagram＊