"Changing the World with Red Lipstick: Have You Heard of the Sustainable and Premium Quality 'Laboose Rouge'?"

[La Bouche Rouge: A Parisian Brand Lands in Japan] ♡

La Bouche Rouge, a brand created in Paris in 2017.

This cute lip product is from La Bouche Rouge, but…

What’s distinctive about it is,

that it is a **sustainable brand**.

✅ No microplastics

✅ No preservatives

✅ No animal fats

and other harmful ingredients are used at all.

Under the belief of "Changing the world with red lips," they sell environmentally friendly lip products. *

The quality is top-notch.

La Bouche Rouge is not just environmentally friendly, but its quality is top-notch as well.

The brand's founder, Nicolas Gerlier, says,

"Our generation is required to take responsible actions for the future. If you can buy luxurious items, you should choose socially responsible ones. Therefore, the brand must provide products that are both of supreme quality and sustainable."

"Luxury should be something that the owner can be proud of and should be socially responsible,” he emphasizes.

I used to think that luxury and sustainability were somewhat separate concepts, based on the brand's concepts or policies, but hearing that if you can afford expensive items, you should opt for socially responsible ones—that brands must provide sustainable products with the highest quality—made me realize that this is actually not a separate topic at all…! I felt that this is the direction we are heading towards…!

Lip products that are kind to both the environment and your lips ♡

La Bouche Rouge products are made from 100% natural ingredients, making them safe and secure even if ingested. They are “lip serums” made from beauty serums. ♡

They offer a smooth application and vibrant color with just one swipe. With every use, your lips become more beautiful. *

There are 21 shades available, with different finishes such as glossy satin and matte. ♡

(Color refill: ¥5,060)

The dedicated cases are made from vegetable-tanned leather, and you can change refills to use them for a long time. ♡

The cases come in 8 colors, priced at ¥14,850.

You can add an engraving to the leather case for an additional ¥880 *—a reusable lip case with your initials is wonderful! ♡

Currently available only at Isetan Shinjuku *

The sustainable Parisian lip brand “La Bouche Rouge”.

✅ Environmentally friendly & sustainable

✅ Top-notch quality

This brand offers both ♡

You can only purchase La Bouche Rouge in Japan at Isetan Shinjuku, as it is not available for online purchase.

While buying the refill and case is not cheap at around ¥20,000, I thought it wonderful to choose something that is “the highest quality and environmentally friendly” (now that I am an adult), not just because it looks cute or I like the color! *