If You're Attending a Wedding in a Visiting Dress, Check Out the Popular 'Asakusa Sawaday' on Instagram! ♡

2020.10.21 published

Popular rental kimono shop in Asakusa ♡

Have you heard of "Asakusa Sawada-ya"?

It is a rental kimono shop that is located just a 5-minute walk from Kaminarimon, established 96 years ago, currently run by the 4th generation, Ami-san.

Before starting rentals, the shop was a long-established kimono costume store, boasting over 1,000 yukatas and kimonos available.

The designs range from traditional patterns to modern styles, offering a rich selection.

“That one is cute ♡”

“I want to try this one too ♡”

Every outfit is so wonderful that when I visit the shop, my Japanese heart and feminine spirit are stimulated...!

The popularity on Instagram is incredible...! ♡

Asakusa Sawada-ya is extremely popular on Instagram.

“Isn't this yukata coordination just too cute...??”

“Wow, there are such glamorous hakama for graduation nowadays~~ ♡”

It often happens that all the beautiful photos I thought were from Sawada-ya’s posts!

It is a kimono shop loved by many girls with high recognition on Instagram.

I always admire how they propose new and cute ways to enjoy yukatas and kimonos (is it a culture already...?) ♡

You can also rent "houmongi" besides yukatas, kimonos, and hakama＊

At Asakusa Sawada-ya, you can rent "houmongi" for weddings, ceremonies, or outings.

From the previous discussion, you may have the image of being sparkly and glamorous, but

the silk houmongi they offer is very elegant and mature, yet retains a soft cuteness ♡

They create wonderful outfits tailored to your requests.

I actually borrowed a houmongi＊

Recently, I was invited to a friend’s wedding, so I actually wore a houmongi from Sawada-ya.

I visited the shop twice, once for a preliminary inspection and once for dressing on the day.

Before going for a preliminary check, they ask for body size, color preferences, and hair set wishes via email, which made me feel secure with their considerate service ♩

The houmongi we chose were these three dresses.

***** <First Person - Lavender> *****

A lavender houmongi with a soft color resembling pink.

It seems to be a popular choice ♡

The gold pattern sparkled subtly, and it was very beautiful.

***** <Second Person - Yellow> *****

A bright and soft-hued yellow houmongi.

The uchikake color matching perfectly with the yellow kimono was chosen by the dressing staff; it was so cute.

***** <Third Person - Blue> *****

A vivid and refreshing light blue houmongi.

I was unsure about the color of the obi, but when I tried the recommended pink obi, it turned out to be even better than I expected, creating a lovely balance ♡

With three of us lined up, we chose pastel colors, so it wasn't too flashy, but we had enough flair that many people complimented our cuteness＊

Accessories and hairstyling are included ♩

The rental plan for houmongi (starting from ¥20,000) includes small accessories and hairstyling for free.

What I found particularly amazing was the design of the tabi socks. They had flower embroidery on the tips, and the patterns peeking from the sandals were too cute ♡

If you show a photo of the hairstyle you want, they will do it just as you wish.

You can also borrow hair accessories for free; I chose this kanzashi.

They asked, “Do you have a preferred side for the hairpiece?” and I was impressed that they consider such details…!

On rainy days, they lend a traditional coat so your kimono doesn't get dirty or wet before reaching the venue.

Since it’s a rare opportunity to wear such outfits, it was a precious experience ♩

If you want to rent a houmongi, Asakusa Sawada-ya is the place to go ♡

From now on, if you are invited to your siblings' weddings or traditional-style weddings, you might want to wear a houmongi.

In such cases, definitely consider asking Asakusa Sawada-ya for help ♡

<By the way>

The return method is either returning to the shop the next day or mailing it back directly from the venue.

If you choose to mail it back, it’s easy; you just buy a cardboard box from each venue and send it out ♩

They will perfectly coordinate a satisfied and cute houmongi outfit suitable for a special day! ♡

* Asakusa Sawada-ya Information *

Address: 2-3-27 Asakusa, Taito-ku, Tokyo

➡Google Map Here

Email: asakusasawadaya@gmail.com

Reservations are accepted via email. Please check Instagram or the blog for availability.

➡Instagram Here＊

➡Blog Here＊