"Unbeatable Cuteness of Boxes: Nordic Cookies 'Fika' Available Exclusively at Isetan Shinjuku"

If you love Nordic design, you’ll want to get these ♡ Sweets from 'Fika'

Have you heard of 'Fika', a specialty store for Nordic sweets?

'Fika' is an original brand of Isetan that was born in 2013.

It's popular because you can taste rare Nordic sweets along with its super cute packaging.

The brand name means "snack time" in Swedish ♡

'Fika' means "snack time" in Swedish.

True to its name, it offers sweets that are perfect for a little tea time.

Since it’s a rare brand available only at Isetan Shinjuku, it seems to be a popular choice for souvenirs from Tokyo. (Shipping is possible ♡)

It would also be great as a souvenir for home visits or as a small gift.

Let me introduce you to the charm of Nordic sweets from 'Fika' ♡

Get charmed by 'Fika's' packaging!

'Fika' makes you happy even before you eat the sweets.

This is because its packaging is irresistibly cute!

'Fika's' packaging is created by three female designers from Finland, embodying true Nordic design.

There's a simple packaging with blue birds and flowers,

A colorful packaging showcasing a rabbit running through a flower field,

And there are various Nordic designs, such as packaging featuring people in traditional costumes standing in a circle. ♡

Each one is so cute that you'll want to complete the collection of packaging!

The box size is approximately 15×12×5cm, making it compact.

Once you’re done eating, it's customary to keep it as a storage box instead of throwing it away.

A row of colorful Nordic design boxes would definitely be adorable.

Some people are even filling 'Fika's' empty boxes with artificial flowers and arranging them into flower boxes. ♡

It's a treat that lets you enjoy the happiness even after you’re done eating.

Let me introduce some popular sweets from 'Fika'.

Of course, it’s not just the packaging; the Nordic sweets inside are also super cute.

The most popular item is this cookie called Hallongrottor.

It’s a crumbly jam cookie that’s a classic sweet commonly sold in Nordic confectionery shops.

The indentation in the center represents a cave hole.

Then there’s the cocoa-flavored cookie with almonds, called Drömmar.

“Drömmar” translates to “dream” in Swedish. ♩

It has a cracked texture and a crunchy feel.

It's a simple-flavored cocoa cookie with almonds. ♡

This one is a rare horse-shaped cookie called Dalahäst.

It features the Dala Horse, a traditional wooden craft from the Dalarna region of Sweden.

The Dala Horse has been loved throughout history as a lucky charm.

It’s auspicious and perfect as a wedding favor.

It’s a crunchy cookie with honey and light texture. ♡

(Note: The Dalahäst cookie is available only as an assortment product, but if you call a week in advance, you can also purchase it individually!)

In addition, there is a lineup of classic cookies found in Nordic countries, and you can choose from a total of seven varieties.

Each box costs 1,080 yen.

The reasonable price is also a nice aspect, making it tempting to buy multiple boxes.

'Fika' Assorted Box would also be great as a return gift ♡

An assortment box combining multiple cookies is also available, making it perfect for those looking for return gifts or luxurious thank-you gifts. ♡

These rare Nordic sweets available only at Isetan Shinjuku are sure to please anyone.

A perfect gift for someone who loves the Nordics ♡

Isetan's original brand 'Fika'.

It's a cute Nordic sweet that can be enjoyed before and after eating! ♡

How about giving it as a gift to a special person who loves Nordic design?

You can purchase it at Isetan Shinjuku and on the Mitsukoshi Isetan online shop. ♩

➡ Check out the online shop here ♡