Curious... I Investigated Which Brand This Dress Worn by Moeko Fukuda from The Bachelorette Is!

The outfits are amazing. They seem to be her personal belongings.

The first bachelorette, Moeko Fukuda.

To explain for those who haven't seen the bachelorette, it’s the female version of the bachelor (a romantic survival reality show where the ultimate celebrity bachelor looks for his fateful partner among multiple single women).

Chosen as the first bachelorette, representing the strongest celebrity woman, is Moeko Fukuda, a sports traveler and lifestyle coordinator.

Originally from Okinawa, she excels at classical ballet and has a visible air of gorgeousness.

A strong and dazzling woman.

Her family has been a major landowner since the Muromachi period, and her father moved to Okinawa 30 years ago to establish a successful construction company.

She is a genuine heiress, with supposedly more than ten homes across the country.

In 2017, she also appeared as a wealthy individual who ranked third in Miss Universe Japan 2010.

There was a tweet where she mentioned, "Suddenly, I had more houses with my family crest!" exuding a sense of otherworldly celebrity.

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It is streamed on Amazon Prime, and the ending has become a topic of discussion, turning into a sort of social phenomenon.

Gaku Akashi, the CEO of ONE MEDIA, stated on Yoichi Ochiai's program WEEKLY OCHIAI within NewsPicks, "Reality shows have dramatically changed from before the bachelorette to after the bachelorette," and insisted that it’s a must-watch, so I decided to check it out!

(By the way, regarding that NewsPicks, Moeko shared this on Twitter)

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What caught my attention was Moeko Fukuda's outfits.

Moeko often says, "Not as a woman but as an individual, Moeko Fukuda...." and true to her words, she had many striking outfits.

It seems that all outfits were either her personal belongings or specified items, but the most impressive was this dress.

This is the dress Moeko wore in Okinawa!

This dress, which Moeko wore during the rose ceremony scene in Episode 4 of Season 1 in Okinawa, was particularly striking.

Bold patterns and color usage.

In the main content of the bachelorette, there wasn't much discussion about the outfits, but on Moeko’s Instagram, it was introduced as "not soul food but soul clothes."

Below is the content from Moeko's Instagram.

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I started my modeling work at 12 years old🌺🌱☝🏻

This dress #YOKANG was launched around the same time, and I have been walking the runway since the very first show😊

The fusion of innovative design and traditional Okinawan Bingata dyeing shines with a unique sense✨

Designer Kanna is a very energetic and cool woman, as if she is enveloped in creativity‼️

YOKANG, which I’ve been wearing since my teens even in casual wear, is my soul food, or rather, soul clothes😌🤲🏻♥️

I felt extremely happy when the men complimented me on this dress, as it made me feel they recognized my identity😊

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《Moeko Fukuda's dedication to "being true to herself" in fashion》

Editorial team: What is important for you in fashion, such as "appeal to men" or "being attractive"?

Moeko: I don’t consider "appealing to men" or "being attractive" when choosing clothes. Of course, I care about TPO, but within that, I wear outfits that are true to myself.

Fashion is also a way to express myself, and I would be happy to meet someone who says "You look wonderful" when I am dressed in what I love rather than pretending to like something just for "male appeal."

I looked into YOKANG!

YOKANG is a fashion brand designed in Okinawa.

With the concept of "clothes to be proud of," it enhances being "truer to oneself" by incorporating dyeing techniques born from tradition, offering items that radiate presence within simplicity, ranging from casual to formal wear.

As Moeko mentioned, the designer is a person named Kanna.

It seems they have many resort-style outfits featuring vibrant motifs such as phoenix patterns and Deigo flowers.

There is also a collection of wedding dresses, which can be purchased or rented.

The dress that Moeko was wearing is this one.

It is an impressive piece with a gradient of purple and turquoise blue and a Deigo flower.

It seems YOKANG also offers photo wedding plans.

There are costumes available for the groom as well, so they can wear matching outfits.

It seems to be selected by overseas customers as well.

If you're interested, please feel free to inquire.