"Did You Know Jimmy Choo Creates Wedding Dresses? Introducing the Dress Brand 'THEATELIER' Available in Japan"

"Jimmy Choo"

A shoe brand that no woman is unfamiliar with, "JIMMY CHOO".

Many brides choose "JIMMY CHOO" as their wedding shoes, as they are a pair of dream shoes that one wants to wear at least once.

"JIMMY CHOO" is a brand co-founded by the designer Jimmy Choo and Tamara Mellon, an editor of the UK version of VOGUE.

However, Jimmy Choo actually sold his shares in 2001 and left "JIMMY CHOO".

(So, Jimmy Choo is not the one making JIMMY CHOO shoes.)

Now making wedding dresses! ♡

So what is Jimmy Choo doing now…?

Surprisingly, he is making wedding dresses! ♡

Given the strong image of shoes, many may be surprised.

It’s very intriguing to see the dresses crafted by the person who has created beautiful shoes.

Let me introduce the dress brand "THEATELIER" that Jimmy Choo is currently pouring his heart and soul into. ♡

About "THEATELIER"

After leaving "JIMMY CHOO", Jimmy Choo dedicated himself to creating haute couture shoes based in London.

He joined the dress shop "THEATELIER", which was established in 1986 in Kuala Lumpur, Malaysia, as a design director and creative director in 2017. (Jimmy Choo is from Malaysia!)

The dresses born from the collaboration between Jimmy Choo and "THEATELIER".

The designs reflect the romanticism, luxury, and elegance of brides around the world while maintaining the concept of haute couture and craftsmanship that Jimmy Choo has always cherished. ♡

Already popular among overseas actresses and celebrities.

Taiwanese actress Lorene Ren wore it at the Cannes Film Festival…

Lin Chi-ling, who married EXILE's AKIRA, wore it as well. ♡

There’s no doubt that this dress brand will gain more attention in the future.

In the summer collection of 2020, dresses inspired by Germany's Neuschwanstein Castle were unveiled.

Just like the idealism and romanticism embodied by Neuschwanstein Castle, princess-like dresses merging modern and classic styles emerged. ♡

Soft feathers, colorful flowers, and delicate tulle express the ultimate romantic and mysterious dream world.

Let’s take a look at "THEATELIER" dresses that encapsulate the ideals of brides all over the world. ♩

"THEATELIER" Wedding Dress 1

A wedding dress with a bodice-like top, sparkling embroidery, and beautiful layers of ruffles.

"THEATELIER" Wedding Dress 2

A dress sprinkled with feathers throughout the skirt.

The long sleeves look beautiful as if glitter is applied directly to the skin. ♡

"THEATELIER" Wedding Dress 3

Sparkling stars of various sizes!

The gray colored dress is one to wear for a color change. I want to pair it with imported star motif earrings!

"THEATELIER" Wedding Dress 4

A dress with striking ruffles at the neckline.

The skirt flows softly from the waist.

The back ribbon features a rare design reminiscent of origami.

"THEATELIER" Wedding Dress 5

A unique soft mermaid dress with fringe off the shoulders. The gorgeous embroidery and the sweet fluffy ruffles at the feet create a lovely contrast.

This is a perfect outfit for brides who wish to wear an original soft mermaid dress.

A coveted brand known to those in the know, "THEATELIER"

"THEATELIER," where Jimmy Choo is taking on dressmaking as his next challenge.

It is sure to become a coveted brand for brides around the world alongside renowned famous brands.

How wonderful it would be to wear a "THEATELIER" dress as soon as possible! ♡

In Japan, the dress shop "S.eri Dress" located in Nishi-ku, Osaka, carries "THEATELIER".

For brides-to-be who are interested, please inquire! ♩