Cuteness Overload: Splurging on Baby Products from the French Brand [Atelier Choux]
2023.01.13 published
Discovered a Cute Baby Goods Brand ♡
While searching for baby goods, I discovered a cute brand*
The brand [𝐀𝐭𝐞𝐥𝐢𝐞𝐫 𝐂𝐡𝐨𝐮𝐱] was established in France in 2016.
It hasn't made its way to Japan yet (but it is available on Rakuten!), and every item is so adorable that I want to collect them all.
The brand has such a whimsical world view; isn't it just too cute...!??
Motifs of Parisian Mansions and Animals ♡
Atelier Choux sells baby products like swaddles, clothing, and bibs, as well as interior items such as bedding, wallpapers, and cushions.
✅ Parisian Mansions
✅ Ottoman Architecture
✅ Cute Animals
✅ Hot Air Balloons
Among others, they have released collections collaborating with the finest hotels in Paris like "Hôtel de Crillon," the Palace of Versailles, and Dubai's "Burj Al Arab"*
The illustrations for Atelier Choux are created by Swedish illustrator "Mattias Adolfsson."
Beautiful architecture and humorous animals are depicted with a delicate touch and gentle color palette.
Atelier Choux's products are not only visually cute but are also designed with safety in mind for babies. The fibers used are GOTS (Global Organic Textile Standard) certified organic cotton, free from chemical fertilizers and pesticides.
The ink is water-based and contains no harmful substances, making it safe for babies♡
The Most Popular Product is the "Swaddle" ♡
The most popular product at Atelier Choux is the swaddle. Made from organic cotton, the swaddle can be used to wrap the baby, as a blanket, or even draped over a crib or stroller, as a nursing cover, or as a tablecloth. It even looks cute just laying the baby on it for photos.
There are many varieties available, but here are some popular designs often seen on Instagram*
◆ Hot Air Balloon
◆ Hot Air Balloon
◆ Carousel (Pink)
◆ Carousel (Blue)
◆ Parisian Streets
◆ Dollhouse
◆ Apartments
◆ Flowers (Pink)
◆ Flowers (Blue)
◆ Flowers (Navy)
◆ Duck
◆ Palace of Versailles
◆ Christmas Tree (White)
◆ Christmas Tree (Night Sky)
The Wrapping Box is Also Cute ♡
Atelier Choux's wrapping boxes are so cute, making them perfect for baby shower gifts.
Once received, you’ll want to keep it displayed in your room forever♡
You can also use it as a toy box*
Want to Gather Atelier Choux Items ♡
Every item from the cute French baby & interior brand "Atelier Choux" is absolutely adorable.
Atelier Choux items like swaddles are around 10,000 yen, bibs around 4,000 yen, and rompers about 10,000 yen. (Since it hasn't made its way to Japan yet, prices may vary depending on the importing shop.)
Each one is so cute that I couldn't resist buying two swaddles and one cashmere blanket for my daughter, but I still have a strong desire to buy more…! (It's still mid-summer, but I’m thinking about getting the Christmas tree swaddle because it’s so unique and cute…!)
It's such a lovely brand that seems like it would be well-received as a baby shower gift, so I hope it lands in Japan one day♡
➡ Here is the Rakuten product page for Atelier Choux*