King of Diamonds: Did You Know GRAFF's Fragrance is Now Available?

Did you know? ♡

GRAFF DIAMONDS, reigning as the world's top jeweler, is based in the UK.

They are known for holding more than half of the 21 largest diamonds ever discovered in the world, making them the king of diamonds.

It's an undoubtedly aspirational brand! ♡

Did you know that GRAFF has a perfume? ♡

(Here it is ♡)

A fragrance born from the allure of diamonds ♡

In fact, GRAFF has an exclusive licensing agreement for the sale, manufacture, and distribution of its unique brand of perfume with a major perfume manufacturer based in Paris (Interparfums) for eight years (up to a maximum of 35 years).

Interparfums is the manufacturer behind many famous brands’ fragrances that we know, like Jimmy Choo, Lanvin, Coach, and Anna Sui!

The fragrance collection called "Lesedi La Rona Fragrance Collection" was created by integrating the expertise of Interparfums, which handles numerous luxury brands, of which GRAFF's philosophy was combined. Sales began in the spring of 2020.

GRAFF's concept of the allure of diamonds is encapsulated in six fragrances, with each scent simply numbered from 1 to 6.

They come in stunning crystal bottles with caps shaped like emerald cuts.

All varieties are available for sale in a boxed set.

(Such an impressive size!)

Currently, it’s exclusively available at Harrods.

I wanted to get GRAFF's perfume, so I did a little research, but it turns out it's currently exclusively sold at Harrods in the UK.

(Perhaps since GRAFF is a British company, that’s why it’s like this at first....?)

➡️ The Japanese version of GRAFF's official site also had a fragrance page, but it displayed that they currently do not carry it.

The rarity of the fragrance makes me want it even more!

I wonder if it will eventually be available in Japan....? But if I ever travel to the UK in the future, it’s definitely an item I want to rush to Harrods and purchase! ♡