Unexpected Collaboration! The Adorable "Ikumamori" Amulet from Familiar and Ikuta Shrine ♡

Ikuta Shrine in Kobe *

Known as "Ikuta-san, the matchmaker," Ikuta Shrine is loved by the local residents of Kobe.

Starting from August 9, 2021 (inspired by Hug Day!), a cute amulet has been distributed at Ikuta Shrine! ♡

Collaboration Amulet "Ikutamori" by Familia × Ikuta Shrine

This is the amulet.

It is the "Ikutamori," a collaboration with the baby and children's clothing brand "familiar," headquartered in Kobe. ♡

(Ikuta Shrine has had a deep connection with Familia, such as receiving Familia items during Shichi-Go-San and in the "Okuizome" celebrations. ♡)

The design features Familiar's check pattern and Famichan.

It's a cute amulet that even adults would want to carry! ♡

<From the official website>

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The amulet 'Ikutamori' has been created, embodying the shared feelings of the baby and children-related brand 'Familia' and 'Ikuta Shrine' in bringing together, nurturing, and helping to grow.

The amulet showcases the two characteristic check colors of Familia with our company crest of Yaezakura on the front, and a bear motif combined with the shrine's name on the back, making for a cute yet polished impression.

We hope not only children but people of all ages will carry it, nurturing their respective wishes and cherishing each day.

Furthermore, the name 'Ikutamori' symbolizes the gentle embrace (hugging and nurturing) of a parent bear to its child bear, watching over their growth, and thus it has been named "Hugukumamori."

◎ Start of distribution: August 9 (Hug Day)

◎ Initial offering fee: 1,000 yen

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Don't forget to get one when you're in Kobe! ♡

The "Ikutamori," a collaboration between Ikuta Shrine in Kobe and Familia. While Familia is a children's clothing brand, the Ikutamori is an amulet with the intention of nurturing growth, making it desirable even for adults to receive. *

Since it comes in two colors, red and blue, it would be nice to have matching ones with your partner! ♡

It seems that Ikutamori will not be available for shipping for the time being. It is not limited in quantity or period, so please be sure to stop by when you have business in Kobe. ♩

➡ Check out the list of cute amulets nationwide here! ♡