The Stylish Nubin Bag: What Is It That Everyone is Talking About?

2022.11.01 published

Looks fashionable.....!

Recently, this bag that everyone stylish and wonderful I've seen on Instagram has been very popular.

It's a tote bag that looks like quilted fabric, with a simple design resembling a lesson bag.

I feel like this kind of bag has existed before...

It's soft, washable, and lightweight, making it highly regarded among adult women as a sub-bag to take along with their Hermes or Chanel bags.

@haruno45

It's common to attach a high-end brand keychain to it.

This bag is a type called Nubi bag.

"Nubi" means "bedding" in Korean, thus it translates to "bedding bag."

Indeed, its fluffy and soft feel resembles a comforter.

It features a fabric called Ibul, which is a traditional Korean quilted fabric.

pionunnal is famous.

The most well-known brand for these Nubi bags, or rather the brand that sparked their popularity, is pionunnal (비오는 날: Pio Nunnal).

The name means "rainy day," and the brand's concept is lovely as it suggests enjoying even on days when you can't go outside.

It has gained popularity for about a year now and is currently produced on a reservation basis, with a waiting time of about 2 to 3 months...!

There have been pop-up events, and when I went to one at Isetan in Shinjuku recently, there was a huge line right after opening.

I heard that the line even extended to the Big Camera area, with about 300 people waiting.

I stood in front of the Isetan entrance before it opened and aimed for the sales floor right when it opened, but a line quickly formed, and the number I received was for after 2 PM...!

I couldn't end up buying one, but everyone I saw with it looked elegant and lovely, so I also want one for myself.

Similar items can be bought on Rakuten....

Just to clarify, Nubi bags are not exclusively sold by pionunnal, so they can be purchased at other stores as well.

In fact, similar designs of Nubi bags are being sold on Rakuten for about half to one third of the price of pionunnal, and I've seen comments on social media like "This is good enough~~."

(However, if you look closely, of course, the processing details of the Nubi fabric are completely different...!)

➡️ (3630 yen) This is a product page for a Nubi bag similar to pionunnal that can be purchased on Rakuten＊＊

People have different opinions on whether a Nubi bag that isn't from pionunnal is cute or even meaningful...

Personally, since I am familiar with this trend, I think, "It's so cute! I want it!", but when I talk about it with friends who don't know it, they respond with a tone like, "Hmm... it kind of looks like a judo uniform."

I think "trends" are amazing.

There are people who are so enthusiastic that they line up and can't even buy one, while others are saying, "Hmm. It looks like a judo uniform."

It's interesting how the impressions of seeing the same thing can be so different during a trend.

I'm on the "I want it" side, so I hope to buy one as soon as possible...!

I want it...!