Rent Up to 3 Fashion Items from Department Store Brands for Just 10,000 Yen a Month! Amazing Options Including 200,000 Yen Dresses!

2022.08.03 published

【Daimaru Matsuzakaya】 High-End Fashion Subscription Service

Have you heard of the service called AnotherADdress offered by the department store Daimaru Matsuzakaya?

It’s a subscription-based fashion rental service where you can freely rent three pieces of high-end clothing from the department store for a monthly fee of 11,880 yen. (Bags and accessories are also available ♡)

It started in March 2021, and by that time, it had already become popular on social media, so many people might already be using it. There was even a waiting period of several months to become a member due to its popularity.

Members of marry have also registered, and when I met up with them recently, they looked stylish in the high-end clothes rented from here ♡

What Brands Are Available?

There are over 100 brands available at AnotherADdress.

The service features international luxury brands such as Maison Margiela, MARNI, REDValentino, Kate Spade, See By Chloé, Max Mara, and Mackintosh Philosophy, as well as Japanese brands like TOCCA.

Check the list of brands here

Depending on the item, high-end designer clothes found in department stores can be quite expensive, typically ranging from 30,000 yen, 50,000 yen, 70,000 yen, to over 100,000 yen. It’s difficult to buy multiple items each month...!

However, with AnotherADdress, you can rent any item for just a little over 10,000 yen, making it truly cost-effective.

It’s also convenient to use for occasions where you want to wear “nice clothes that feel special,” such as family meetings or weddings.

Moreover, lately, there seems to be an increase in people who don't buy nice clothes as frequently...?

Since affordable and cute designs can be found, many find that inexpensive imported clothes are sufficient for casual wear.

With more remote work and fewer business meetings, it’s common to hear, “I hardly buy clothes anymore...”

However, this can lead to a dilemma when you need something nice for special outings!

Especially around the time of weddings, there can be multiple occasions where friends or colleagues host celebratory lunches at chic places, so for registration dates or anniversary dinners, you’d want something that looks both elegant and cute.

(When going to a nice place, I always want to choose clothes that feel different in material...!)

But for such occasions, you may not have many higher-priced garments that feel special... It’s also not ideal to wear the same choice each time, and buying something new for every occasion is challenging.

Thus, AnotherADdress—a subscription service where you can borrow beautiful high-end clothing—is a generous option for those of us wanting to dress stylishly without the budget to buy.

Concerns about Renting Expensive Clothing

Renting expensive clothing raises concerns about damage and stains, and one might imagine cleaning costs will be high.

However, if there are typical wear-and-tear damages (small stains, dirt, fabric frays, or parts coming off), cleaning and repair costs are included in the rental fee, so you can return it as is.

There’s also a peace of mind service available in case of accidents for a fee of 550 yen (including tax) per order.

You can also return items if they don't fit.*

If you think, “I don’t have any plans this month,” you can pause your membership, so the monthly fee won’t be charged, and unused tickets can be carried over to the next month.

There Are Even Items Priced in the 200,000 Yen Range! So Many Cute Clothing Available♡

You can browse the clothing available for rent on the website even before signing up for membership.

There are countless dresses, tops, and skirts from renowned high-end brands, so you'll consistently find things like, “This is cute!” or “I want to wear this on my next date!” ♡

For example♡

Brand “Maison Margiela”

Herringbone High Neck Dress

Reference Price: 244,000 yen (excluding tax)

Product link here

Brand “MARNI”

Neck Ribbon Print Dress

Reference Price: 123,000 yen (excluding tax)

Product link here

Brand “MARNI”

Check Jacquard Dress

Reference Price: 148,000 yen (excluding tax)

Product link here

Brand “Phillip Lim”

Dot Print Maxi Dress

Reference Price: 105,000 yen (excluding tax)

Product link here

Brand “REDValentino”

Ruffle Mini Dress

Reference Price: 72,000 yen (excluding tax)

Product link here

Brand “hue DAY TO EVENING”

Ruffle Sleeve Ribbon Dress

Reference Price: 59,000 yen (excluding tax)

Product link here

Brand “MAX&Co.”

[Machine washable] Flower Print Dress

Reference Price: 39,000 yen (excluding tax)

Product link here

Brand “See By Chloé”

Flower Print Ruffle Dress

Reference Price: 57,000 yen (excluding tax)

Product link here

Brand “Weekend Max Mara”

Skipper Switch Dress

Reference Price: 72,000 yen (excluding tax)

Product link here

Brand “TOCCA”

[Machine washable] Flower Print Flare Dress

Reference Price: 45,000 yen (excluding tax)

Product link here

Popular “Cellford” also has a variety ♡

Reference Price: 20,000 yen to 30,000 yen range

Cellford list

You can view the full list here ♡

Link here＊

Start with Membership Registration ♡

We introduced you to AnotherADdress, the first high-end fashion rental service in a department store.

Isn't it amazing that for about 10,000 yen a month, you can rent clothes worth 200,000 yen or even 100,000 yen?

The ability to enjoy clothing from brands that you thought you would never have a chance to buy is just incredible ♡

When you register for free, you will receive information on how to apply for a paid plan within 1 to 2 weeks.

“I have lots of outings planned next month—what should I wear for them?”

“I was thinking of renting a dress for the upcoming wedding invitation, but I haven’t started looking yet!”

“I want to wear nice clothing for meetings and exhibitions at work.”

For such occasions, it’s guaranteed to be convenient and fun to use.

Register here

Highly recommended subscription service ♡