Men's BB Cream for a Boost in Handsomeness! A British Men's Cosmetics Brand [WAR PAINT] That You Want Him to Try

Men's Cosmetics in the Spotlight＊

Men's cosmetics are starting to trend recently.

Skincare items like lotions and emulsions were unimaginable for men not long ago, but they have already become the norm.

Just like how women typically apply at least BB cream and fill in their eyebrows before heading out, men are starting to use cosmetics to

✅ look more attractive

✅ achieve a natural yet stylish and polished appearance

✅ maintain a clean and fresh look

The future of using men's cosmetics is fast approaching.

There’s no longer any impression that men wearing makeup are feminine (that notion is outdated!).

Instead, it shows a high awareness of appearance and grooming, generating a positive impression.

Nowadays, it's common to hear about men getting cosmetic surgeries, visiting beauty clinics, or even undergoing full-body hair removal, including VIO...

We've been hearing plenty of such stories lately.

What's the reality?

But still!

While I've seen models and celebrities wearing makeup on screen, in general, it seems that male makeup is still not very familiar to many.

Curious about this, I asked a male acquaintance what he thinks about men's cosmetics and if he would like to try them.

His response was, "I'm interested! Until now, I thought it was unfair that only women could use them!"

Until now, makeup and beauty were things predominantly for women...

I realized that just like how we, as kids and teens, have taken steps to become interested in makeup, it's becoming standard for men to wear it from now on.

Recommended Men's Cosmetics Brands

I recommend WAR PAINT., a UK-born brand that landed in Japan in 2020.

It’s a well-known brand with over 30,000 followers on its UK Instagram.

The brand's founder, Danny Gray, was bullied as a child due to his appearance and struggled with low self-esteem.

He was shocked when he used concealer for the first time, realizing "Wow, my skin can change this much!" and gained confidence through makeup.

This inspired him to create a men's cosmetics brand that is accessible to men who share similar struggles.

Makeup that Doesn't Show!

The major appeal of WAR PAINT.'s men's cosmetics is that they allow for "makeup that doesn't show."

Rather than transforming your skin to a much brighter or shinier tone, they naturally cover skin issues like redness, acne scars, dark circles, and shine, resulting in a look as if you weren't wearing makeup at all.

The main products are easy-to-use base items for men not used to makeup, enhancing their natural features♡

My boyfriend mentioned that he feels embarrassed if his colleagues or friends found out he's wearing makeup, but with these cosmetics, he can look great without being noticed, which is reassuring for men like him.

Additionally, the products are vegan, not tested on animals, and do not contain animal-derived ingredients, which fits today's standards.

The packaging is stylish and monochrome as well＊

On Twitter too♩

twitter 埋め込みコンテンツ

twitter 埋め込みコンテンツ

Start with Your Skin!

WAR PAINT. offers several products, but the first ones I recommend trying are BB cream, foundation, and concealer.

Having beautiful skin makes you look younger and more attractive, creating a healthy and clean impression.

Once your skin tone and texture are evened out, your overall appearance will become significantly better, like applying a filter, so I suggest starting with these as the first step in men’s makeup＊

(Even women tend to use at least foundation, BB cream, or powder, right? It makes a big difference!)

① BB Cream

This BB cream covers skin concerns like stubble, redness, acne scars, discoloration, and dullness all over the face.

Simply applying it all over is enough, making it easy for men who aren't familiar with makeup.

There’s also a makeup brush to help achieve even application.

Price: 1,540 yen

The BB cream comes in two colors, offering a natural tone that suits men's skin without making it look overly white.

It contains argan oil for moisturization, providing a BB cream that glides on easily without feeling heavy.

Price: 3,850 yen

② Foundation

Another one!

When you want to cover skin discoloration more thoroughly, this foundation is what you need.

Here’s an actual usage example.

Many men might never have used foundation before, so they’d be surprised by how much difference it can make!

Price: 4,290 yen

③ Concealer

For targeted coverage of dark spots and under-eye bags (rather than the entire face), I also recommend this concealer.

It transforms a tired look into a healthy appearance＊

Price: 3,190 yen

The pen-style liquid concealer is adjustable with a click mechanism, making it easy to use on the go.

Price: 3,190 yen

➡ Check out the full product list here＊

Plenty of True Essentials

④ Primer

This makeup primer smooths out the uneven texture that many men have.

Applying this first prevents makeup from smudging or getting shiny from the foundation applied later.

It's colorless and has a light texture, so men new to makeup shouldn't mind its wear＊

Price: 3,630 yen

⑤ Finishing Powder

This powder absorbs sweat and excess oil, which is a blessing for men who sweat a lot.

It can be used on bare skin or over makeup.

You can feel how fluffy it is.

Price: 3,190 yen

⑥ Bronzer

Recommended for men who want to achieve a natural sun-kissed look.

This is truly a men's cosmetic.

The natural bronze effect might suit muscular men.

Price: 3,410 yen

⑦ Eyebrow & Beard Gel

This styling gel is designed for eyebrows and beards, nicely arranging the hair flow.

It helps shape eyebrows that might appear flat and thin, so it could be suggested for those with messy brows.

Also great for men growing out their facial hair♩

Price: 2,990 yen

A Great Gift Idea too＊

I’ve introduced the trendy men's cosmetics brand WAR PAINT.

While men's cosmetics may still be rare, WAR PAINT's products that maintain a natural skin feel while providing a clean and attractive finish are likely to gain popularity, with more users in the future.

Many men might begin using these products daily, especially around events like weddings or pre-wedding shoots, leading to a possible rise in "groom's beauty" as a staple item...?

(As a girlfriend, I would be happy if he uses them more!)

Likewise, I think that men who are recommended by their girlfriends or wives might be inclined to give it a try, so gifting it to a boyfriend or husband, or presenting it as a thank-you gift for wedding duties or speeches could be a great opening!

➡ Check out the full product list here＊

Please give it a try once♩