The ultimate eco-friendly and convenient cordless vacuum cleaner. The broom from Shirokiya Denbe Shop, which has been in business since the Edo period.

In the Midst of a Return to Basics

Nowadays, more people are questioning the trend of pursuing convenience and efficiency.

As moving to the countryside becomes fashionable and a life that values one's own existence is trending, one of the tools being re-evaluated is the broom.

When it comes to cleaning tools, vacuum cleaners, Roombas, and Swiffers have been the mainstream choices, but there seems to be a growing recognition that the traditional broom, while embodying keywords like beauty, craftsmanship, and nature, is actually very convenient, reasonable, and integrates well into daily life.

There are famous broom shops, one of the most notable being the long-established "Edo Broom" store, Shirokiya Denbee.

This store has been around for about 200 years since it was founded in Ginza in the first year of the Tenpo era (1830), at the end of the Edo period. It later moved to Kyobashi even before the construction of the expressway, and you can still see artisans making brooms while shopping at the current Kyobashi store.

Quoting the description from their website↓

Shirokiya Denbee Official Site

All Advantages

The Edo broom from Shirokiya Denbee is reputed to make a pleasant "shush-shush" sound when swept, which feels good.

One can easily imagine that it must have a high-quality feel unlike the cheap brooms used in elementary and middle school...

It is a convenient, natural, and ethical cleaning tool that can be easily taken out, used right away, takes up little space, and requires no charging.

Once you start using it, it seems you begin to wonder, "Why did such a convenient tool fade away while vacuum cleaners became popular?"

It's also great that it can be used without worrying about noise even at night.

There are various sizes and uses, so you can distinguish between brooms for rooms, balconies, and tabletops.

In particular, the broom for quickly sweeping tabletops and for cleaning stairs is extremely convenient.

Many people seem to use the "harimi," a dustpan that comes with the broom from Shirokiya Denbee.

(This dustpan is made of thick paper that has been glued together and coated with persimmon tannin.)

Of course, in addition to functionality, it is also chosen by those with a high aesthetic consciousness who prefer beautiful tools and wish for designs that can be fully displayed. Dusters and scrubbing brushes are also made.

The price of the brooms varies depending on the size, ranging from about 3,000 yen to 20,000 yen each.

I thought it would be nice to give them as wedding gifts or housewarming presents.

(A broom gift is unlikely to be duplicated by others, right?)

Besides the Kyobashi store, they can be purchased online or at select shops, so be sure to welcome one into your home.

➡ You can also buy on Rakuten