Appeared like a comet! Focus on the stylish and modern Korean fragrance brand 【NONFICTION】

Trendy People Already Know ♡

Have you ever seen a fragrance with such a logo package on Instagram?

This is the now trending Korean fragrance brand 【NONFICTION】, which appeared like a comet ♡

The brand was founded in 2019.

It was launched by a woman named Cha Hae-yeon, and right from the start, it entered the global beauty store SEPHORA. (This is a rare and impressive achievement among historically renowned brands ♡)

In Japan, the first domestic appearance was a pop-up at Isetan Shinjuku in April 2022.

Currently, you can find it at:

📍 "BIOTOP" in Shirokanedai, Tokyo; Minami-Horie, Osaka; and Chuo-ku Akasaka, Fukuoka

📍 "KITH" in Jingumae, Tokyo

📍 "H BEAUTY&YOUTH" in Minami-Aoyama, Tokyo

📍 "ISETAN MENS POPUP" in Shinjuku, Tokyo

These stores carry the brand.

Makes Your Home Stylish ♡

The brand image isn’t excessively flashy or too edgy, nor is it minimalist to the point of losing essence.

It strikes the perfect balance of modernity that you might expect in a designer hotel in the city. The stylish atmosphere is sophisticated and chic, yet it feels current and cute ♡

The brand's representative colors are white, black, and dark green.

It’s sharp, yet the logo has a rounded curve that adds a softness♡

It is androgynous, making it a lifestyle beauty brand suitable for both men and women.

(It has a similar feel to brands like Aesop)

Product Introduction ♡

NONFICTION is a brand that focuses on sustainable production using carefully selected plant-based ingredients.

There are many vegan items available.

For example, the hand cream.

The representative product, the Santal Cream, features a woody scent and excellent moisturizing properties.

2,420 yen

A set of body wash and body lotion. The box is as cute as a starry sky ♡

8,360 yen

The classic old perfume.

The woody Santal Cream, the oriental floral Gaïac Flower, and the gentle night scent with vanilla and musk are all original nature fragrances from NONFICTION ♡

30ml for 6,930 yen

100ml for 14,410 yen

A mini set featuring six different scents looks tempting too.

4,620 yen

The green bottle is hand wash.

3,740 yen

The mini travel set for body and hair comes with a cute pouch ♡

3,960 yen

Perfect as Gifts for Thank You Notes ♡

NONFICTION, a rapidly popularizing fragrance brand originating from Korea.

Hand creams, hand soaps, lip balms, etc., can be purchased for around 2,000 to 3,000 yen, making them great gifts for wedding thank-yous or speech appreciation ♡

Many people may not have bought or received them yet, so they are sure to be well-received.

Of course, they also make great gifts for men!

➡ Check out the online shop here