"CHANEL's New Fragrance Release: The Adorable Film for the Popular Bridal Scent, CHANCE"

2015.06.19 published

The 4th Fragrance from CHANCE has Arrived ♡

The popular fragrance series "CHANCE" by CHANEL is introducing its 4th perfume "Chance Eau Vivre," which has refreshing notes of grapefruit and blood orange, set to be released on June 26, 2015 (Friday) ♡＊＊

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Product Name＊ "Chance Eau Vivre"

Release Date＊ June 26, 2015 (Friday)

Price＊ 50ml ¥9,000 + tax, 100ml ¥14,000 + tax

The Adorable CHANCE Bottles are Extremely Popular Among Brides ♡

The CHANEL CHANCE series, which enjoys high support from men as well, is a favorite choice for bridal perfume among brides ♡ The message from Mademoiselle Chanel, "It is oneself who seizes the chance, and the true opportunity lies within," is embodied in the CHANCE series fragrances, which brides want to spray on their wedding day ♡＊＊

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From left to right: "Chance," "Chance Eau Tendre," "Chance Eau Fraîche," "Chance Eau Vivre" ♡♡

The New Fragrance Ad Film is Wonderful!

The ad film for "Chance Eau Vivre" showcases the fresh citrus scent inspired by the iconic bottle shape of CHANCE, depicted through the medium of bowling ♡ The tutu worn by the leading lady comes from the Spring/Summer 2015 Haute Couture collection runway ♡

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Set in CHANEL's bowling alley＊ The new "Chance Eau Vivre" perfume bottle is thrown like a bowling ball＊ The beautiful form reminiscent of a ballet arabesque is a meticulous direction by the director ♡

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Friends watching intently...。

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The new "Chance Eau Vivre" rolls along the lane, scattering fragrance!!

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The pins waiting at the end of the lane are the popular CHANCE series "Chance," "Chance Eau Tendre," "Chance Eau Fraîche" ♡♡

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The newly launched Vivre successfully strikes down the popular No. 1 pin "Chance Eau Tendre" from the CHANCE series! ♡

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The friends watching the game are overjoyed!

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The game starts with the 4 pins including the new Vivre!

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"Chance," "Chance Eau Tendre," "Chance Eau Fraîche," and the new "Chance Eau Vivre" have joined forces!

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The girl who struck brilliantly with the new Vivre rushes to her friends to share the victory, if only for a moment...。

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The new Vivre girl takes aim...。

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Friends from "Chance," "Chance Eau Tendre," and "Chance Eau Fraîche" join in and line up on the lane!

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The perfume bottle is thrown along the lane＊ The story unfolds like a celebration of the new "Chance Eau Vivre" beautifully joining the group ♡

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This short film, released online worldwide on June 12 (Friday), created in collaboration with the couture department of CHANEL, is a gem created by Jean-Paul Goude ♡

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It was a wonderful film that gives one the courage to seize opportunities for oneself ♡

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The Bride’s Perfume is Definitely "CHANCE" ♡♡

I want to be wrapped in the fresh scent of the new "Chance Eau Vivre," which will be released on June 26, 2015 (Friday), for a special wedding!! ♡ Let’s also check out the lovely film＊