Just send the link via LINE or email ✨ Finally, the social wedding favors "Sumahiki" that you can give using your smartphone has arrived! 📱

2024.09.11 published

提供：hikica+

Social Gift "Sumahiki" 📱🎁

A catalog gift where guests can choose their favorite products themselves.

Recently, there are not only booklet types but also card types (where QR codes are written on the card, and orders can be placed via smartphone), which is quite convenient, isn’t it?＊

New various items and services for wedding favors are emerging, and a new social gift service "Sumahiki" was born in July 2024 from hikica, a popular service that allows you to create original design catalog gift cards!

➡ Official website here

What do you think social gifts are…??

Wedding favors that can be sent via smartphone ♡

The concept of a social gift is a service that allows you to send a gift to someone without knowing their address or name. Since you can send a URL via LINE, email, or SMS, it enables easy gifting and receiving, making both parties happy.

Therefore, "Sumahiki," a social gift, is a service that allows you to send wedding favors via smartphone.

There’s no need for physical items like booklets or cards; you can directly send the message "Please order your gift here" to guests via LINE, email, or SMS. ♡

It's very convenient that you can order directly from the URL sent to your smartphone, isn’t it?＊

It’s also referred to as a digital gift.

<Screen Image>

Moreover, the "system fee" usually incurred when sending traditional catalog gifts is typically not charged for social gifts.

Thus, being able to send wedding favors without incurring a system fee is a significant benefit of Sumahiki.

What’s the impression of guests?

In the past, there have been debates about transferring congratulatory money, using PayPay, and web invitations, etc. ...

When the established customs become convenient (mainly due to IT), voices of dissent often arise, claiming "that is rude!"

It’s also expected that some may react to Sumahiki by saying, “It’s disrespectful to complete the gift just by sending a link!”

However, most opposition comes from a minority, and even if they stand out, it’s often just because their voices are loud... So I wonder what the actual reactions are?? I conducted a survey on marry's Instagram story, and here are the results.🔽

<Question 1>

Currently, even in a culture without the practice of sending wedding favors through links, about 1 in 4 people felt that receiving just the link would be appreciated.

This figure indicates that one-third of people who received card-type catalog gifts actually think, “I’d prefer just a link!”

<Question 2>

And....

More than half of the respondents expressed positive opinions about receiving links for wedding favors, saying they find it "convenient and nice." ♡

(This includes those who answered they wanted a booklet catalog in question 1.)

When asked overall, more than 60% received it positively.... Doesn’t that make you feel relieved?

Since this is a response to a new service, and if these results are this way now, it seems likely to standardize more and more in the future.

By the way.....

Aren’t postcards or small cards included with catalog gift booklets often lost?

I’ve had experiences where I left them untouched for several months to over a year, and when I finally wanted to order, they weren’t there, and I ended up ordering nothing...

It’s really sad when you lose a gift you received before you can even order... 😭

(It’s awkward with the giver too...)

With Sumahiki, the URL to order remains in your smartphone, so there’s no worry about losing it.

When ordering, if it’s a card, you can’t place an order without the card, but with Sumahiki, the URL is sent to you, making it possible to order during commuting or even in the bath, which is convenient.＊

(In the case of card types, even if there’s a gap of time, you must carry the card to take action, but since you always carry your smartphone, you can order immediately when you feel like it, which is a blessing of social gifts.)

I understand that for the sender, creating a sense of weight with booklets or fancy envelopes is important, but for the recipient, a service like Sumahiki that sends the gift via URL can actually be incredibly convenient and considerate towards the guests.

➡ Sumahiki official website here

Can be sent automatically, making it suitable for wedding reception shows✨

Hikica's Sumahiki can be sent to guests via:

✅ Email

✅ SMS

✅ LINE

You can set up automatic delivery through email and SMS, allowing you to send it at a pre-set time.

<Settings screen image>

For example,

If you schedule an automatic delivery at the start time of the wedding reception, the host can announce, "We have just sent a wedding gift from the bride and groom to your SMS/email addresses. Please order your preferred gift from the provided URL.” This allows guests to check the content on the spot, making it clear and understandable. ♡

Sending it at the end of the wedding ceremony alongside a thank-you message also conveys gratitude at the right time. 💌

If you set up a LINE official account for the wedding, notifying everyone saying "We sent it via SMS/email" in a group message would make it even clearer.＊

Even more great benefits!

Sumahiki allows you to decide the timing of sending, so there’s actually the benefit of "being able to decide wedding favors based on the amount of congratulatory money received."

For guests such as family members, bosses, and relatives, there are instances where you won’t know the amount of congratulatory money until you open it on the day...

According to a survey by Hikica, the most common concern regarding the distribution of gifts is "not knowing the amount of congratulatory money received."

🔽 Furthermore, if you received more congratulatory money than expected for the prepared wedding favors, many newlyweds are adding extra thanks later.

To be honest, that's a hassle, and re-gifting the difference doesn’t create a great impression, plus selecting gifts is an experience, so it’s something to avoid as much as possible...

With Sumahiki, you can check at the reception and decide the wedding favor plan on the spot. (Of course, sending it the next day is also possible!)

It's a smart service that eliminates the rudeness of thinking someone received more or less than expected.

<Sumahiki> Actual operation method

➀ Place an order

First, decide on the course and order for the number of people.

✅ 5,500 yen course for friends (3,000 yen for the main gift + 1,000 yen for sweet gifts + 1,000 yen for lucky items)

✅ 11,000 yen course for uncle (8,000 yen for the main gift + 1,000 yen for sweet gifts + 1,000 yen for lucky items)

Gifts can be differentiated!＊

② Register the guests to send

(If you plan to use automatic delivery, register phone numbers or email addresses)

③ Automatic message at the registered time or manual delivery via LINE

It’s easy to send just by registering guests' phone numbers or email addresses, making it perfect for busy newlyweds. 💌

➡ Official website here

<Concerns>

🙋‍♀️ Is there a fee for bringing items to the wedding venue?

▶️ There are no fees for bringing items to the wedding venue since nothing is being brought in.

🙋‍♀️ What about people like grandparents who might not understand how to use it?

▶️ For those who may not know how to use it, you can send two messages through others (like an aunt living with the grandmother).

Since there is also a booklet type catalog gift available, it might be good to change the gifting method based on the person.＊

🙋‍♀️ Is there a chance of sending it to the wrong person?

▶️ You can check the guest's name, gift details, phone number, and email address from the My Page of Sumahiki, which helps prevent sending errors.

You can also check if messages were sent to guests or if there are any omissions, so it’s reassuring.＊

🙋‍♀️ Is there a system fee?

▶️ Sumahiki has no system fees, so the total amount ordered is the product cost for the guests.＊

🙋‍♀️ Is there anything you need to prepare (items)?

▶️ There are no catalog gifts, booklets, or cards needed for Sumahiki, and no paper for gift bags or information sheets either.＊

🙋‍♀️ Will guests think, "Wait, there are no wedding favors at this wedding?"

▶️ You can notify via LINE or email, so there's no need to worry, but it would be helpful to mention, "Wedding favors will be sent via SMS/email later" in profile books or ask the host to announce it.

(The timing of the announcement should be when everyone is gathered. If possible, asking them to announce it about two times could provide extra reassurance.)

🙋‍♀️ Who would you recommend this for?

▶️ It’s a grateful style for guests, so it’s recommended for everyone, but especially for those who want to eliminate waste, streamline processes, and are considerate of guests.

Social Gift "Sumahiki" is convenient ♡

The latest wedding favor service "Sumahiki" that allows you to send wedding favors via email, social media, or LINE.

✅ Guests won’t lose cards, etc.

✅ Guests’ belongings won’t increase

✅ Gifts can truly be received only via smartphone, making it convenient for guests

✅ They’ll think it’s kind

✅ No bringing-in fees

✅ No system fees

✅ No need to prepare gift bags (saves money too!)

✅ You can choose wedding favors according to the congratulatory money received after the ceremony

It has numerous benefits.

As a convenient and new social wedding favor, there must be many couples who are excited, saying, "I've been waiting for something like this!!"

Choose cutting-edge services, and enjoy your wedding conveniently and easily! ♡

➡ Official website here

➡ Hikica website here