"Antipast's Latest Collection: Discover the Enchanting Dresses that Make Every Woman Shine♡ Check Out the New Collection!"

2015.12.29 published

【ANTEPRIMA】Anteprima is a top brand originating from Italy.

Since 1998, Anteprima has been the only brand designed by a Japanese woman to officially participate in the Milano Collection.

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This photo was taken backstage at the 2016 Milano Collection. The "ANTEPRIMA" creative director is Izumi Ogino (center). The model Mona Matsuoka, who debuted at the Milano Collection a few years ago, and Tomoyasu Hotei, who came rushing from London to attend the show. It's glamorous, isn't it? ♡

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Simple, sophisticated, and sexy ♡

Anteprima is based on the concept of "Simple & Sophisticated... yet Sexy," continually presenting collections that convey understated femininity.

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Did you know that Anteprima means "debut" in Italian? This brand name embodies the belief that age does not matter when it comes to a woman's debut.

The signature item is the wire bag.

When it comes to Anteprima's popular products, this is it! The wire bag is incredibly famous. It adds a sparkling brightness to women's lifestyles.

Anteprima's wedding dress is the ideal bride's dress that mothers want their daughters to wear ♡

The beautiful collection created by Izumi Ogino, envisioning a bride gently glowing with love, is rapidly gaining popularity ♡

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This winter, let’s check out the latest collection of dresses that have started renting nationwide♪

ANTEPRIMA Wedding Dress 1

Adding splendor with large corsages at the waist and back. The beading on the chest is beautiful, perfect for a pure bride.

www.hiratoya-bf.co.jp

ANTEPRIMA Wedding Dress 2

The luster of Mikado satin seems to create an elegant bride. The trendy big bow makes the back cute and elegant.

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ANTEPRIMA Wedding Dress 3

The elegant lace French sleeves are a popular style. The lace with delicate beading combined with a tulle skirt creates a classic princess dress. The long train is breathtakingly beautiful.

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ANTEPRIMA Colored Dress 1

A dress with a gradient color adorned with flowers between dynamic organza ruffles. The happiness color of fuchsia pink creates a stylish and lovely bride.

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ANTEPRIMA Colored Dress 2

A different color in green. Its elegant freshness allows for fun coordination with bouquets and accessories＊

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ANTEPRIMA Colored Dress 3

A dress with glitter that is synonymous with Anteprima. The ice blue paired with a fur bolero is a perfect match ♡

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ANTEPRIMA Colored Dress 4

A charming dress sprinkled with beading and glitter in baby pink. The high-waisted sash also offers a stylish lift.

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ANTEPRIMA Colored Dress 5

A sophisticated luxury dress adorned with gorgeous glitter on velvet. The dark purple color is recommended for mature brides too ♡

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ANTEPRIMA Colored Dress 6

A yellow dress sparkling with gold glitter. This dress features pearls along with the glitter, exuding elegance.

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There is also a salmon pink color variant＊ It’s a magical color that beautifully imparts a refined cuteness to Japanese skin tones.

Falling in love with Anteprima's dresses ♡

With luxurious Anteprima dresses made from carefully selected materials and adorned with craftsmanship in beading, you can become the ideal refined and pure bride!

www.hiratoya-bf.co.jp

If you're looking for a dress with your mother, this is a recommended dress brand that you should definitely try on at least once! Please check the nearest retailers.

➡ Here is the list of Anteprima's rental shops nationwide ♡