"Outdated Thinking: What's the Current Benchmark and Trend for Engagement Rings for Brides?"

2016.08.30 published

The engagement ring shining on the ring finger of the left hand is a girl's dream ♡

A diamond engagement ring is something that every girl has probably dreamed of at least once. When the man she loves kneels down and opens the ring box, revealing a sparkling ring... Such a situation makes your heart flutter ♡

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An engagement ring is a "promise of love" given by a man to a woman as a sign of engagement. In the past, the parental generation deemed a luxury brand ring to be a status symbol, with "three months' salary" being the standard to show that he has the ability to support his girlfriend financially.＊

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How modern couples choose their engagement rings ♡

Unlike the parental generation, who viewed expensive rings as a status symbol, nowadays, many couples are more practical, saying things like, "I don't want to spend three months' salary when I could use that money for the wedding or honeymoon!" "I want to choose my own engagement ring!" "I don't want a huge diamond because I want to wear it every day!" ◎

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So, what kind of engagement rings do modern couples choose? Let's introduce how modern couples select their engagement rings.＊

【How modern couples choose their engagement rings ① Price】

Modern couples are very stringent with their spending. Many couples want to spend their money on practical things and avoid unnecessary expenses. Most people think, "I want an engagement ring, but I don't want to spend a lot on it..." ♩

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The average budget for such modern couples is "300,000 yen." However, some people are giving rings that cost millions, so the actual common price range is said to be between 100,000 and 300,000 yen. As a guideline, spending around one month's salary is reasonable. ◎

【How modern couples choose their engagement rings ② The Four Cs of Diamonds】

Diamonds for engagement rings are evaluated based on the Four Cs:

“Carat” = Weight (the size of the diamond)

“Cut” = Polish (the way the diamond is shaped)

“Clarity” = Transparency (whether there are impurities in the diamond)

“Color” = Color (whether the diamond is colorless)

The value of a diamond changes based on these four criteria. When choosing a diamond, paying attention to the Four Cs while finding something within your budget is key. ♩

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【How modern couples choose their engagement rings ③ Carat】

Of the four evaluation criteria for diamonds, "Carat," "Cut," "Clarity," and "Color," the point that modern brides care about most is "Carat." ＊

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The carat significantly influences the price among the Four Cs. Therefore, when choosing a diamond, the carat becomes important.

The size chosen by modern brides is "0.3 carats"!

The size of the diamond that modern brides often choose is 0.3 carats ♡ 0.3 carats is considered to be a size that is neither too big nor too small and fits well on Japanese fingers. In terms of budget, the price range for 0.3 carats is often between 150,000 and 400,000 yen, which explains why modern couples tend to choose this size. Additionally, because 0.3 carats are popular, many brands offer rings in this size. ◎

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【How modern couples choose their engagement rings ④ Brand】

In the past, high-end brands dominated the engagement ring market, but modern brides do not insist on brand names due to budget constraints. This is because everyone knows that the price includes brand fees and design fees, making them very high.

www.whowhatwear.com

Modern brides are searching for brands that they genuinely think are cute, using information from Instagram and bridal events. An engagement ring from a brand chosen personally for its cuteness is indeed special compared to the standard brands everyone else chooses. ♡

【How modern couples choose their engagement rings ⑤ Design】

The trend among modern brides is "stacking wedding rings and engagement rings."＊ In the past, engagement rings were worn only on someone else's wedding day or special occasions, but now many brides think it’s a waste to let an engagement ring gather dust and prefer to wear it daily. ♡ After all, they want to keep the ring they received close to them. ◎

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Many are now choosing engagement ring designs with no protrusions for regular wear. Traditional engagement rings with long prongs are a thing of the past, as advancements in technology now make it possible to secure diamonds without them. ＊

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A characteristic of modern brides is that they often choose delicate engagement rings. The style of weddings has also changed, with many opting for natural themes, overseas ceremonies, and 1.5 receptions, among others. ♩ Modern brides have strong preferences, so they tend to choose simple bases that are suitable for everyday use while adding slight unique touches to distinguish themselves. ♡ Rings with a gold combination or eternity rings are also becoming popular. ◎

www.weddingforward.com

The engagement ring situation of modern brides differs from the past ♡

Future brides considering an engagement ring may hear comments like, "Spending three months' salary is a given!" from their mothers. However, the way modern brides choose engagement rings is much more flexible. ♡ Given the changing attitudes towards spending, it is only natural that the rings chosen now differ from those in the past. Let's take inspiration from the brides who came before and select a beautiful ring. ＊

howheasked.com

But no matter what anyone says, receiving a ring from a beloved partner makes anyone happy, regardless of the style or price ♡