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"Discover Your Destiny: The Four Allurements of De Beers Rings, the 'Queen of Diamonds'"

2016.09.08 published
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"The shine is different," they say! Have you heard of the brand called De Beers?

Do you know the jewelry brand "DE BEERS"?

De Beers is a jewelry brand that is particular about diamonds, which are world-famous.*

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With over 125 years of history, De Beers Group is the world's largest diamond company and has its own unique selection criteria, not limited to the "4Cs," which are the standard for diamond quality, handling world-class diamonds.*

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It has the impression of being a brand chosen by fashionable people.*

Its shine is so impressive that it could overturn previous notions! With exceptional artistry and the sparkle of the world’s highest quality diamonds, De Beers is often referred to as "the queen of diamonds" worldwide.

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Once you see this shine, many loyal users find it hard to consider anything other than De Beers; it is a brand full of charm for connoisseurs.*

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The allure of De Beers① The diamonds are simply beautiful!

The charm of De Beers is, above all, the brilliance of its diamonds!

De Beers' jewelry is designed to maximize the charm of diamonds and bring out their beautiful sparkle.*

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It's not just about being gorgeous; by focusing on the natural beauty and brilliance of the diamonds, the designs also embody a sense of "lightness and femininity."♡

As a measure of beauty, De Beers boasts a unique evaluation standard with three perspectives: Fire, Life, Brilliance, showcasing an aesthetic sense that others cannot imitate.

If you see it in person, you will understand the difference in shine, so trying it on at least once is recommended.*

The allure of De Beers② Custom-made services starting from 200,000 yen

When you hear "a brand that boasts the highest rank of diamond quality in the world," it sounds luxurious and high-end, but one of the charms of De Beers is that couples can freely order original rings.* With a budget starting from 200,000 yen, it is surprisingly accessible.♡

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This service uses an in-store exclusive iPad app known as 'FOR YOU, FOREVER,' allowing you to choose and order directly.*

➡ Check out De Beers' custom-made service 'FOR YOU, FOREVER' here.

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You can combine your favorite designs and diamonds to create a unique original ring.♡ Orders can be placed starting from 0.2 carats at around 200,000 yen, and it can arrive in as little as 2 weeks, making it a great option even with limited budgets and time.*

The allure of De Beers③ Find your own unique diamond from around the world!

Did you know? With De Beers, you can "choose your own diamond."*

Thanks to De Beers' exquisite aesthetic sense, the selection of diamonds available worldwide is always between 2,000 to 3,000 pieces.

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When creating a ring, you can compare all of these diamonds and choose the one that feels perfect for you using the 'FOR YOU, FOREVER' service.♡

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The process of selecting a one-of-a-kind diamond just for yourself is pure happiness.♡ Find a unique diamond that is special for the two of you.*

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The allure of De Beers④ Choose from various shapes and designs

While the design of engagement rings usually features a classic solitary diamond, De Beers offers more than just the conventional round brilliant cut, allowing you to choose from an array of cuts such as pear shapes, hearts, and emeralds, enhancing your joy.*

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The reason you can choose from these various cuts is that De Beers knows diamonds inside and out.

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They possess the technology and know-how to cut each diamond in the way it appears most beautiful, enabling a delightful variety of ring shapes.♡

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If you are looking for an engagement or wedding ring, you should definitely visit De Beers!

Are there any brides-to-be who are lost when it comes to wedding rings or engagement rings? If you are struggling with "I can't compromise on design, quality, and price..." then I absolutely recommend De Beers' rings.*

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The experience of choosing your favorite diamond from thousands of carefully selected diamonds from the brand known as the "queen of diamonds" is undoubtedly miraculous and moving.♡

It is a brand that fulfills the desire of "I want to choose freely in design and budget but do not want to compromise on quality!"*

➡ Check De Beers' website here.

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Bridal Fair is happening!

From September 9 (Friday) to October 10 (Holiday), a bridal fair will be held at the De Beers Ginza flagship store. Wonderful gifts are available for those who make a purchase.

➡ Click here for details on the Bridal Fair.***

Be sure to visit the boutique with your partner and try the fitting or custom-made service.♡

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