Do You Know About "Medetain," Featured on ZIP! as a Marriage Celebration Glue?
2017.08.01 published
Everyone Has Used It! Adhesive 'Semedine'
There must be at least one adhesive 'Semedine' in every household. In fact, Semedine is not only a product name but also a company name.
'Semedine' is a Japanese manufacturer producing wood glue, instant adhesives, and more.
When you go to the adhesive section of Tokyu Hands or home centers, you can see a wide array of 'Semedine' products lined up. Many brides-to-be probably purchased it for their DIY projects!
Did you know that 'Semedine' released a wedding gift product? *
Adhesive for Wedding Gifts, Named 'Medetain' ♡
Here it is!
'Medetain' is an adhesive created by 'Semedine' specifically for weddings.
The concept behind 'Medetain' is: "Just as Semedine is a powerful adhesive that bonds objects, we also want to bond the couple's ties."♡
The tube featuring a newlywed couple in traditional Japanese attire contains 'Semedine Super X Gold'.
It was selected for its characteristics of being strong against stress like water and heat, and against shocks.
Perhaps because married life sometimes requires patience and endurance…!?
'Medetain' comes in a beautiful paulownia wood box fitting for a wedding gift.
The wrapping paper reads "Cooperative Adhesive" instead of "Strong Adhesive"♡ This reflects the wish that the couple can cooperate and build a solid bond together.
The Inspiration Behind the Product was an April Fool's Joke!?
While 'Medetain' brings a smile, the idea actually stemmed from an April Fool's joke.
The official Twitter account of 'Semedine' posted as an April Fool's prank, "We created a celebratory Semedine, 'Medetain'. May the happy couple stick together forever," along with an image of 'Medetain'...
Many people responded, saying, "I don’t want this to be just a joke! Please turn this into a real product!!"
In response to the requests from followers, Semedine launched a crowdfunding campaign for 'Medetain',
and thus, 'Medetain' was born♡
The first release was on April 21, 2017, and astonishingly, it sold out in about four hours.
The second round is set to begin orders this fall. With the product being featured on TV, 'Medetain' is gaining a lot of attention. It’s a perfect conversation starter for a wedding gift for friends, or as a keepsake for your own wedding♡
Details about the second release will be announced on 'Semedine's official Twitter account, so follow them if you're interested*
By the way, the crowdfunding support amount to receive 'Medetain' is 3,929 yen (including tax) per person (thank you stick together).
The price itself has a twist to it and seems auspicious♩
May You Stay Together Long with 'Medetain' ♡
We introduced 'Medetain', a wedding gift from adhesive manufacturer 'Semedine'.
A wonderful product that may fulfill the desire of the couple to "always be together"♡
The 'Medetain' introduced here is the traditional Japanese version with hakama and colorful uchikake, but there is also a western style version with tuxedos and dresses available*