Not Taiyaki or Ningyo-yaki! Have You Heard of the Joyful Madeleine "Manganshouju"?

Discovery of Happy Madeleine ♡

Look at this! What does this sweet look like??

It has the shape of taiyaki, but it also looks like ningyo-yaki since it seems small...

Actually, this sweet is a madeleine shaped like a fish called tai (sea bream) ♡

While the mainstream madeleines are shaped like shells, it’s interesting that there are such rare shapes of madeleines too＊

Tai is a symbol of celebration, making this truly the most “happy madeleine” in Japan ♡

@m_m_0930

The product name is "Mangan Joju"＊

This adorable tai-shaped madeleine is called "Mangan Joju" and is produced by "Bairindo," a long-established Japanese and Western confectionery shop in Kumagaya, Saitama, which has been in business for over 150 years since 1864＊

"Mangan" means that the days of prayers to deities and buddhas are fulfilled,

while "Joju" signifies the realization of wishes＊

It is said that this sweet is made with the intention that “the wishes of those who eat Mangan Joju will be fulfilled and they will find happiness” ♡

Mangan Joju is filled with good fortune ♡

Mangan Joju is not only shaped like the lucky tai but is also a celebratory sweet that comes in red and white ♡

The white part is made of yokan (sweet bean jelly) filling,

and the red part has a strawberry flavor♩

It's rare to have a madeleine filled with yokan! The madeleine dough combines with the yokan, creating a melt-in-your-mouth texture ♡

The red and white Mangan Joju, which brings good luck, seems to bring happiness to the person who receives it ♡

It’s recommended as a small gift for weddings or when visiting your partner's parents and relatives for a wedding greeting＊

What is the price of Mangan Joju??

Here are the prices for the auspicious sweet, Mangan Joju ♩

[Recommended for small gifts]

☑ Red and White Mangan Joju (3 pieces): 300 yen

☑ Red and White Mangan Joju (5 pieces): 480 yen

[Recommended for gifts or auspicious occasions]

☑ Red and White Mangan Joju (12 pieces): 1,274 yen

☑ Red and White Mangan Joju (20 pieces): 2,029 yen

☑ Red and White Mangan Joju (30 pieces): 2,997 yen

☑ Red and White Mangan Joju (50 pieces): 4,833 yen

Let’s gift the Happy Mangan Joju ♡

We introduced the happy madeleine, Mangan Joju ♡

Perfect for wedding gifts and small gifts, Mangan Joju is also versatile for use as a souvenir, so please share happiness by gifting it to many people ♡

➡ You can find the Happy Madeleine ♡ Mangan Joju here♩