"Have You Seen a Doll Like This? Discover the Adorable Pastel-Colored Hina Dolls from the 'Goto Doll' Brand!"

Hina Dolls, Are You Displaying Them?

March 3rd is "Hina Matsuri," a day to wish for the growth and happiness of girls.

Have you displayed the Hina dolls yet?

For brides who have just decided to get married, this may be their last Hina Matsuri as a single person. Perhaps there are brides who say, "I usually don’t display them, but this year I will because it's my last one," or maybe their parents displayed them for them.*

What Do Hina Dolls Represent?

So, what do Hina dolls actually mean?

Hina dolls are said to be substitutes for children, protecting them from illnesses and accidents.

Once a year, on the day of the Peach Festival, March 3rd, Hina dolls are displayed, and families gather to wish for the healthy growth of girls.*

Until now, the parents celebrated Hina Matsuri for them, but from now on, they will be building a new home with their partner, and when a daughter is born, it will be their turn to display the Hina dolls as a mother.

Since it’s something that they will display each year to wish for their beloved daughter's happiness, they want to prepare cute and wonderful Hina dolls, don't they? ◎

I Want to Display "Goto Dolls"

For new brides-to-be who are going to build a new home, there are Hina dolls that you should know about in advance.*

They are the "Goto Dolls" from a doll store in Gifu.

There are various types of Hina dolls, but the Goto Dolls are characterized by their bright and charming designs.*

Usually, Hina dolls consist of a doll dressed in a red kimono with a male doll in black or blue kimono, but Goto Dolls feature both the male and female dolls dressed in bright and gorgeous costumes. ♩

Don’t you think the colors will brighten the hearts of viewers and the futures of the girls? ♡

Goto Dolls are Works by Yukako Goto

Goto Dolls was established in 1945. The first generation, Kiyomine, created dolls that were even purchased by the imperial family, making it a prestigious doll store.

The currently sold Hina dolls are works by the third-generation Yukako Goto. The Hina dolls crafted from a woman's perspective are gaining attention, to the extent of being exhibited at World Heritage sites.*

The beautiful Hina dolls that pay attention to detail at the back will surely be a joy to display. ◎

Goto Dolls Hina Dolls Look Like This

Another charm of Goto Dolls' Hina dolls is that each has a romantic name.*

This refreshing blue Hina doll is called "Harmony of Love."

Like a spring wedding, "Fairy Mimosa."

"Flower Binding" features beautiful green reminiscent of fresh greenery and stunning embroidery.

"Sakura Sakura" evokes the feeling of spring's arrival.

The unusual pose of the male doll proposing by presenting a flower crown to the female doll is called "Flower Crown."

"Flower Hairpin" has lovely soft pastel colors.

There are many other wonderful designs as well, so please take a look!*

➡ Here is Goto Dolls' website＊

When a Girl is Born, Let's Wish for Happiness with "Goto Dolls" ♡

I introduced you to the enchanting Hina dolls, "Goto Dolls."*

Each piece is beautiful and looks like it will be fun to display! ♡

Hina dolls are a symbol of wishing for girls' happiness. Households displaying them may be decreasing these days, but it remains one of the important events to wish for girls' happiness.

Inherit this unique Japanese tradition, and when your daughter is born, just as your mother displayed Hina dolls for you every year, let’s display them each year to wish for her happiness and health. ♩