"Learn This and You Might Not Be Able to Buy Current Rings: Have You Seen the Tiffany x [Conflict Diamonds] News?"

2019.01.11 published

Tiffany Starts Disclosing the Origin of Diamonds＊

Tiffany, a global jewelry brand loved in many countries.

I think there are many brides who proudly say that their engagement ring or wedding band is from Tiffany!＊

This year, Tiffany announced a new policy of

【disclosing information about the origin of diamonds】.

In simple terms,

all rings featuring diamonds sold in Tiffany stores will now provide information about the region and country where the diamond was mined, through a laser engraving visible to the naked eye and shown on the certification.

Such information has not been uniformly disclosed by other major jewelers,

making this a groundbreaking initiative with social significance that is currently garnering global attention and acclaim.

@ke__wedding

But why is this important and socially significant??

Diamonds are a source of funding for conflicts.

Knowing the individual information about diamonds is not the same as gourmet individuals caring about the "identification numbers" of cattle or tuna.

Did you know?

Diamonds are mined from countries like Russia, Botswana, the Democratic Republic of the Congo, Australia, South Africa, Canada, Angola, and Namibia, but

among them, there are situations where "armed groups sell diamonds to developed countries, using the money to buy weapons and arms for conflicts."

Money obtained from diamonds serves as a funding source for armed groups that cause internal strife and international war,

resulting in violence and even massacres against humanity occurring both domestically and internationally.

Furthermore, there are situations where regular workers are subjected to forced labor in poor conditions to extract diamonds for money...

There are realities filled with bloodshed, slavery-like labor, and exploitation.

This is a world far from "basic human rights."

Diamonds mined in such regions are commonly referred to as "conflict diamonds" or "blood diamonds."

(This is famously depicted in the movie "Blood Diamond" starring Leonardo DiCaprio.)

Think about it＊

What if the diamond in the engagement ring you received during a proposal caused someone to die, kill others, or be forced to labor somewhere across the world...?

How would you feel...?

There’s no need for such a story behind a diamond that should symbolize happiness and a promise of love.

That’s why Tiffany has started disclosing this information＊

Tiffany’s decision is to "not purchase or use diamonds mined from conflict regions."

If they cannot be sold, armed groups are unable to secure funding.

Conversely, as long as manufacturers continue to source and use blood diamonds, armed groups will continue to receive funding.

Tiffany, as a major manufacturer, making a statement of "not buying diamonds that fund conflict,"

and issuing certificates that can clearly prove this is of significant global importance.

Tiffany's CEO, Alessandro Bogliolo, stated,

"There should be nothing opaque about Tiffany's diamonds. Customers have the right to know where their diamonds were mined and what kind of distribution process led them to their hands."

Diamonds are gemstones where transparency is valued, as seen with the "4Cs."

The absence of bloodshed behind the diamonds also reflects one form of transparency.

"Tiffany's diamonds must have no opacity whatsoever"

is indeed a very profound statement.

@yu_sn128.wedding

I don’t want to hurt the world with my jewels.

Diamonds are valuable.

Many people are captivated by the sparkle of diamonds, are encouraged by them, find comfort, and experience richness in their hearts.

The issue of conflict diamonds does not deny diamonds themselves.

However, it is true that their value and allure have led to the expansion of armed groups through unconventional trade routes, ultimately leading to murder.

Therefore, consumer behavior that chooses "diamonds that are not conflict diamonds" is required.

The fact that diamonds sold by Tiffany, the largest jewelry brand, are clean means

putting an end to "ignorant general consumers unknowingly contributing to the purchasing of conflict diamonds and increasing the funding of armed groups."

And, now that we are informed about this issue, when choosing a diamond, we need to care about whether or not it is a "conflict diamond,”

and wearing a Tiffany diamond becomes a commendable act for those who possess diamonds.

@e.r.n.wedding